 |
 |
|
NEW BOOKS
Raising Money in Tough Times
By Caroline Bermudez
Fundraising When Money Is Tight
by Mal Warwick
The current economic crisis may lead nonprofit organizations to panic and make drastic cuts, decisions that are more reactionary than reasonable, writes Mal Warwick, a fund raiser and founder of his own direct-marketing firm.
This book cautions against such measures and advocates for strategic,...