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NEW BOOKS
Making Special Events Count
By Caroline Bermudez
Missionizing Your Special Events: How to Build a System of Events That Engages Donors Who Will Stay With You for Life, by Terry Axelrod, offers advice on attracting and keeping supporters. Ms. Axelrod, founder and chief executive of Benevon, a fund-raising consultancy in Seattle, describes several different kinds of special events. The "point of entry" event...