YMCA Tops List of 100 Most-Valuable Brands in the Nonprofit World
By Caroline Preston and Nicole Wallace
The YMCA of the USA has the strongest brand among charities, according to a new report by the marketing firms Cone and Intangible Business.
The Salvation Army placed second on the list of the 100 most-valued nonprofit groups, followed by the United Way of America, the American Red Cross, and Goodwill...
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