The Chronicle of Philanthropy

YMCA Tops List of 100 Most-Valuable Brands in the Nonprofit World

The YMCA of the USA has the strongest brand among charities, according to a new report by the marketing firms Cone and Intangible Business.

The Salvation Army placed second on the list of the 100 most-valued nonprofit groups, followed by the United Way of America, the American Red Cross, and Goodwill...

To continue reading this Premium article, you must have a Chronicle account AND a subscription or online pass.

Subscriptions start at $42.50 for 12 issues; a 24-hour Web pass for under $10.

 

Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help