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Fund-Raising Videos That Work
The Art of the Elevator Pitch
Mark Neidig of the Kanzius Cancer Research Foundation in Erie, Pa., demonstrates his elevator pitch to prospective donors. Watch other nonprofit executives deliver their pitches in our new video library.
Expert Advice
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How to Reconnect With Donors Who Stopped Giving
As the recession deepens, many nonprofit groups are trying to reconnect with former donors for support.
- Making It Easy for Donors to Give Monthly: Advice for Small and Medium-Sized Charities
- Retaining Your Best Donors
Novel Approaches to Year-End Giving
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Online Game Draws Attention—and Money—for the Needy
A North Carolina social-service group joined forces with an advertising agency to find an interactive way to educate young people about the plight of vulnerable Americans,...
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Antihunger Group Seeks Cellphone Gifts
New York's City Harvest uses the stories of donors as a central message in its year-end appeal. See more
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Wildlife Fund Turns to Facebook to Promote Holiday Catalog
The World Wildlife Fund hopes that making it easy for people to adopt a polar bear or other animal will lead to a boom in year-end giving.
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Getting Kids to Spell Philanthropy Inspires Giving
A lighthearted video fueled a tripling in year-end gifts to a South Carolina school's annual fund. See more
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Texting to the Red Kettle
The Salvation Army is recruiting young people to send text messages to friends and relatives to urge them to respond to the charity's traditional year-end appeal.
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Texas Food Bank Runs Virtual Food Drive
Donors to an antihunger charity can fill up an online shopping cart telling them how much it costs to pay for necessities.
