Fundraising success relies on having an integrated plan with each step built on previous actions and interactions. It also depends on a trusted technology solution that equips fundraisers with a clear focus on what's important -- developing personal connections with the people and organizations that provide financial support for programs. Learn how to be a successful fundraiser by incorporating the following key trade secrets into your strategy — using the Internet as a relationship-building resource, identifying your best potential donors with analytical tools, and being accountable by reporting back to your constituents on how their dollars were spent.
Making Fundraising Technology your First Priority
Raising money -- even for a worthy cause -- is tough in today’s competitive environment. With the constant influx of new organizations, a continually evolving constituent base, and a growing demand for nonprofit accountability, managing day-to-day challenges while raising money is more difficult than ever. To ensure a smooth and efficient process for donor acquisition, retention, and development, nonprofits are investing and relying more on technology solutions. » READ MORE
Identifying your Best Potential Donors
Today’s nonprofits face unique fundraising challenges, including an aging donor pool, increased donor expectations, and a growing number of organizations asking prospects for support. To remain competitive and prosperous, nonprofits must conserve resources by utilizing prospect research solutions to focus their efforts on donors most likely and able to give. » READ MORE
Enhancing your Fundraising Strategy with the Internet
Having a Web site for your organization does not ensure that your supporters will flock to it. To be effective, nonprofits must embrace the Internet as a fundraising tool by learning to use it as a single component of the organization’s total fundraising strategy. Learn how to properly develop an Internet strategy at your organization and move beyond the "donate now" button. » READ MORE
Reporting Back to your Constituents
Accountability may be a hot topic in the corporate world, but it is not the responsibility of companies alone. Just as investors want assurances that publicly traded companies are ethically and financially sound, donors increasingly demand to see measurable results from their donations. » READ MORE