In addition to e-mail newsletter and banner advertising The Chronicle offers several other unique advertising opportunities. Use these vehicles to create awareness about your product or service or combine them with your current print and online advertising schedules to extend your reach.
• Advertiser-Sponsored Microsites
• Advertiser-Sponsored Webinars
• Article Tools Sponsorship
• Blog Sponsorship
• E-blast Sponsorship
• Live Discussions
Advertiser-Sponsored Microsites
The Chronicle's Microsite Program offers your organization the opportunity to showcase specific solutions, white papers, and case studies on this section of philanthropy.com. Information may be included on, linked to, or downloaded from the microsite.
The Microsites consist of client content formatted within a pre-existing Web template. The template allows for the following content and features:
• Home page customized with corporate logo and color
• Up to 4 links to content pages within the microsite
• Up to 5 links to corporate Web site content
• Links to downloadable documents
» View microsites
» Download Informational PDF
Advertiser-Sponsored Webinars
Webinar sponsorships are an excellent way for advertisers to showcase success stories and promote their products and services to Chronicle readers while building brand awareness and generating leads. The advertiser selects the webinar topic, moderator, and speakers. The Chronicle will promote the Webinar to its readers to ensure maximum participation.
The Webinar sponsorship package includes:
• 1 co-branded ad in The Chronicle's print edition
• Web site banner promotion on Philanthropy.com
• Philanthropy Today e-mail ads
• 3-month archive of live event
» Download Informational PDF
Article Tools Sponsorship
The Article Tools menu - which allows readers to print, e-mail, and order reprints of articles, and subscribe to The Chronicle - is located on every article page on Philanthropy.com. During the 1-month sponsorship period, the sponsor's banner will be the only banner to appear on the Article Tools menu. The banner will also appear on all e-mailed and printed pages from the Web site.
Blog Sponsorship
The Chronicle publishes several blogs. Hosted on The Chronicle's Web site, each blog combines original reporting with news gathered from elsewhere on the Web to generate interactive, thought-provoking threads that are updated several times per day.
Give and Take: News and notes from the nonprofit blogosphere
Prospecting: Fund raising tips, tricks, and advice
Social Philanthropy: Exploring the use of social media for social good
Against the Grain: A candid conversation about nonprofit boards
Profit and Purpose: Examining the relationship between business and charity
Money and Mission: Discussing the world of nonprofit finance
Government & Politics Watch: Tracking the intersection of politics and philanthropy
Layoffs and Mergers: A digest of cutbacks and changes at nonprofit groups
Conference Notebook: Updates from notable events in the world of philanthropy
E-blast Sponsorship
E-blasts allows advertisers to pinpoint target markets by sending promotional e-mails about your organization’s products or services to Chronicle readers who serve in leadership roles and have opted in to receive information from our advertising partners.
Live Discussion Sponsorship
Every Tuesday at 12 noon, EST, Philanthropy.com hosts a free live discussion with a leading nonprofit expert. These interactive chats give Chronicle readers the chance to ask questions and share opinions on a variety of topics.
The Live Discussion sponsor's logo will appear on the Live Discussions home page and the event description page during the promotion of the chat, and on the transcript page for one month following the event. During the 1-hour chat, the sponor's banner will be the exclusive advertiser on the discussion page.
