Transcript: How to Write Direct-Mail Appeals That Work
Read the transcript of our live online discussion about the best ways to write appeals that win contributions from all types of donors.
Crafting Winning Appeals
Recent News
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Charities Must Adapt Appeals to Reach Young Donors, Poll Finds
Charities need to find many ways to communicate with potential donors, because a new study of people in different generations finds that no single solicitation approach...
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Holiday Gift Catalogs Are Helping Charities Raise Big Sums
Holiday-themed publications are proliferating, as more charities seek to show to donors how their gifts make a difference.
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International Charities May Find It Hard to Attract 'Child Sponsors' Due to Recession
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Females in Late 30s Make Loyal Donors, Study Finds
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Giving to Big Charities Dropped in Early 2009
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Casting Their Nets Wider
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Contributions to Big Charities Drop as Groups Struggle to Recruit Donors
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Postal Service Seeks Increase in Stamp Rates
Expert Advice
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Direct Mail in an Era of Rapid Change
Read the transcript of our recent live discussion on how to make the most of your charity's direct-mail efforts.
- Direct-Mail Workshop: Writing and Designing Winning Appeals
- Year-End Appeals: Seeking Gifts in Uncertain Times
