Direct Marketing

Nonprofits and Marketers Plan Protest of Watchdog Group

The Direct Marketing Association is fighting Charity Navigator's decision to downgrade groups it says use a longstanding accounting practice to hide high fundraising costs.

Charities Must Adapt Appeals to Reach Young Donors, Poll Finds

Charities need to find many ways to communicate with potential donors, because a new study of people in different generations finds that no single solicitation approach...

• How Americans of Different Generations Give to Charity

Holiday Gift Catalogs Are Helping Charities Raise Big Sums

Holiday-themed publications are proliferating, as more charities seek to show to donors how their gifts make a difference.

International Charities May Find It Hard to Attract 'Child Sponsors' Due to Recession

Females in Late 30s Make Loyal Donors, Study Finds

Giving to Big Charities Dropped in Early 2009

Casting Their Nets Wider

Contributions to Big Charities Drop as Groups Struggle to Recruit Donors

Postal Service Seeks Increase in Stamp Rates

Virtual Museum Showcases Fund-Raising Appeals

Direct Mail Beats Predictions, Study Finds

Direct mail beats predictions, study finds

Direct-Mail Appeals Suffer, New Survey Finds

Charity direct-mail appeals suffer setbacks, survey finds

New Research Sheds Light on What Works in Charitable Appeals

New research sheds light on what works in charitable appeals