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The Chronicle of Philanthropy
  • May 20, 2013
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Direct Marketing

  • Nonprofits and Marketers Plan Protest of Watchdog Group

    The Direct Marketing Association is fighting Charity Navigator's decision to downgrade groups it says use a longstanding accounting practice to hide high fundraising costs.

  • Charities Must Adapt Appeals to Reach Young Donors, Poll Finds Premium Link

    Charities need to find many ways to communicate with potential donors, because a new study of people in different generations finds that no single solicitation approach...

    • How Americans of Different Generations Give to Charity Premium Link
  • Holiday Gift Catalogs Are Helping Charities Raise Big Sums

    Holiday-themed publications are proliferating, as more charities seek to show to donors how their gifts make a difference.

  • International Charities May Find It Hard to Attract 'Child Sponsors' Due to Recession Premium Link

  • Females in Late 30s Make Loyal Donors, Study Finds Premium Link

  • Giving to Big Charities Dropped in Early 2009 Premium Link

  • Casting Their Nets Wider Premium Link

  • Contributions to Big Charities Drop as Groups Struggle to Recruit Donors Premium Link

  • Postal Service Seeks Increase in Stamp Rates Premium Link

  • Virtual Museum Showcases Fund-Raising Appeals Premium Link

  • Direct Mail Beats Predictions, Study Finds

    Direct mail beats predictions, study finds

  • Direct-Mail Appeals Suffer, New Survey Finds

    Charity direct-mail appeals suffer setbacks, survey finds

  • New Research Sheds Light on What Works in Charitable Appeals

    New research sheds light on what works in charitable appeals

Crafting Winning Appeals

  • Help on a Charity's Appeal

    Crafting winning appeals: offer your advice

  • Making a Postcard Pitch Work
  • Seeking Corporate Support
  • Making a Year-End Pitch
  • Reaching Out to Year-End Donors
  • A College's Annual Giving Appeal
  • An AmeriCorps Volunteer Seeks Advice
  • Presenting Examples of Impact

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  • Podcast

    generations041813

    How to Avoid Stereotyping Donors by Age

  • Managing

    A New CEO Builds Feed the Children’s Post-Scandal Future 1

    A New CEO Builds Feed the Children's Post-Scandal Future

  • Technology Guide 2013

    Text Messages Help Charity Raise Money 1

    Going Mobile: 8 Inspired Ideas for Nonprofits

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  2. A New CEO Builds Feed the Children's Post-Scandal Future
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  5. Interactive: How America Gives
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