The Chronicle of Philanthropy | Direct Marketing http://philanthropy.com/section/Direct-Marketing/280/ Fri, 10 Feb 2012 15:02:05 EST <![CDATA[Charities Must Adapt Appeals to Reach Young Donors, Poll Finds]]> http://philanthropy.com/article/article-content/64719/ http://philanthropy.com/article/Charities-Must-Adapt-Appeals/64719/ Charities need to find many ways to communicate with potential donors, because a new study of people in different generations finds that no single solicitation approach appeals to everyone.

]]> Sun, 21 Mar 2010 16:00:00 EDT <![CDATA[Holiday Gift Catalogs Are Helping Charities Raise Big Sums]]> http://philanthropy.com/article/article-content/64374/ http://philanthropy.com/article/Holiday-Gift-Catalogs-Are/64374/ Holiday-themed publications are proliferating, as more charities seek to show to donors how their gifts make a difference.

]]> Thu, 10 Dec 2009 18:00:00 EST <![CDATA[International Charities May Find It Hard to Attract 'Child Sponsors' Due to Recession]]> http://philanthropy.com/article/article-content/57741/ http://philanthropy.com/article/International-Charities-May/57741/ Thu, 15 Oct 2009 00:00:00 EDT <![CDATA[Females in Late 30s Make Loyal Donors, Study Finds]]> http://philanthropy.com/article/article-content/57742/ http://philanthropy.com/article/Females-in-Late-30s-Make-Loyal/57742/ Thu, 15 Oct 2009 00:00:00 EDT <![CDATA[Giving to Big Charities Dropped in Early 2009]]> http://philanthropy.com/article/article-content/57030/ http://philanthropy.com/article/Giving-to-Big-Charities/57030/ Thu, 02 Jul 2009 00:00:00 EDT <![CDATA[Casting Their Nets Wider]]> http://philanthropy.com/article/article-content/57169/ http://philanthropy.com/article/Casting-Their-Nets-Wider/57169/ Thu, 21 May 2009 00:00:00 EDT <![CDATA[Contributions to Big Charities Drop as Groups Struggle to Recruit Donors]]> http://philanthropy.com/article/article-content/56737/ http://philanthropy.com/article/Contributions-to-Big-Charities/56737/ Thu, 23 Apr 2009 00:00:00 EDT <![CDATA[Postal Service Seeks Increase in Stamp Rates]]> http://philanthropy.com/article/article-content/57273/ http://philanthropy.com/article/Postal-Service-Seeks-Increase/57273/ Thu, 26 Feb 2009 00:00:00 EST <![CDATA[Virtual Museum Showcases Fund-Raising Appeals]]> http://philanthropy.com/article/article-content/61390/ http://philanthropy.com/article/Virtual-Museum-Showcases/61390/ Thu, 07 Aug 2008 00:00:00 EDT <![CDATA[Direct Mail Beats Predictions, Study Finds]]> http://philanthropy.com/article/article-content/62859/ http://philanthropy.com/article/Direct-Mail-Beats-Predictions/62859/ Direct mail beats predictions, study finds

]]> Mon, 16 Jun 2008 12:50:29 EDT <![CDATA[Direct-Mail Appeals Suffer, New Survey Finds]]> http://philanthropy.com/article/article-content/62760/ http://philanthropy.com/article/Direct-Mail-Appeals-Suffer/62760/ Charity direct-mail appeals suffer setbacks, survey finds

]]> Tue, 08 Jan 2008 12:18:59 EST <![CDATA[New Research Sheds Light on What Works in Charitable Appeals]]> http://philanthropy.com/article/article-content/62663/ http://philanthropy.com/article/New-Research-Sheds-Light-on/62663/ New research sheds light on what works in charitable appeals

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