Donor and Prospect Research

Political Giving Can Signal Big Potential for Charitable Donations

As Americans give far more to political organizations than in past election cycles, fundraisers are combing electronic databases of political gifts to find people with the...

Many Donors Would Give More if They Saw More Results

A study of 15,000 donors finds young people are especially eager to give more but frustrated they aren't asked often enough, while other donors say they are asked too often.

In the Wake of NPR’s Scandal, Nonprofits Rethink Donor Research

At many charities, researchers are treated like stepchildren, fund raisers say—but it may be time to give them more authority.

How NPR Vetted a Potential Donor

A fund raiser at NPR outlines the steps the development office took to learn about a group that offered up to $5-million but turned out to be a fake.

A Gloomy Holiday Forecast for Charity

As the crucial year-end fund-raising season opens, many donors are not in a giving mood, according to several new studies.

Millionaires Drop in Number; Recruiting Big Gifts for Hospitals