E-Mail Newsletters
The Chronicle publishes Philanthropy Today, a daily e-mail newsletter that wraps up the day's top news and information, and This Week in Philanthropy, a weekly summary of all the important news events from the nonprofit world. All recipients of The Chronicle's e-mail newsletters have requested to receive them, so you can be assured that your ad will be seen by active, interested readers. Your organization's advertisement will appear in a prominent position, giving added attention to your message. Visit the links below for more detailed information.
Philanthropy Today
This Week in Philanthropy
• Creative Specifications
• Rates
• Trafficking
• Reporting
• Download Informational PDF
Philanthropy Today
Delivered free to readers each weekday afternoon, Philanthropy Today condenses the day's latest developments in the nonprofit world into a quick, easy-to-read news briefing.
• Daily
• Weekday Afternoons
• More than 85,000 subscribers
• Download Informational PDF
This Week in Philanthropy
A weekly summary of all the important news events from the nonprofit world. Mails every Tuesday morning, and 18 times a year includes a bonus preview of the news articles published in our latest print edition.
• Weekly
• Tuesday Mornings
• More than 36,000 subscribers
• Download Informational PDF
E-mail Newsletter Ad Specifications
| Cost | Creative Size | Accepted File Formats | GIF/JPEG Size | Animation length: | Loops in animation: |
| Philanthropy Today: $1,800 Flat Rate (primary position) $750 Flat Rate (secondary position) This Week in Philanthropy: $500 Flat Rate |
300 x 250 | .gif, .jpeg, animated gif | 39K | 15 seconds | 3 loops |
| • All creative with a white background must have a 1x1 black pixel border. • Please note that ads submitted in animated .gif format may not render properly in Microsoft Outlook 2007. Outlook 2007 displays the first frame of the .gif as a static image. To ensure that your entire message is visible to all our subscribers, you may choose to submit a static banner or create an animated file in which the first frame works as a static image. Creative deadline: 5 business days prior to campaign start date |
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Ad Trafficking
Chronicle-trafficked ads
If The Chronicle will be trafficking the e-mail newsletter ad, advertiser must submit the image file (static .jpeg, .gif) along with a live click-through URL with tracking code (optional).
Third-party ad trafficking
We gladly accept tags from third-party ad servers. Below are the specifications for e-mail newsletter tags.
Advertisers may choose to:
* Submit an image file (static, .jpeg, .gif) along with a third-party served click-through URL for tracking.
Reporting
Advertisers who choose not to traffic ads through a third party service are encouraged to submit unique tracking URL's or add tracking codes to existing click-through URL's. The Chronicle does not provide tracking for ads in the e-mail newsletters. For information on how to implement a tracking URL for your company, please e-mail creative@philanthropy.com or call the display advertising department at (202) 466-1080.
