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Episodes
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Why Nonprofits Should Rethink Their E-Mail Campaigns
With the growth of smartphone use, messages need to be more concise and attention-grabbing and should include multimedia, says an expert.
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How to Avoid Stereotyping Donors by Age
Fundraisers need to avoid falling into the trap of thinking all older or younger donors are alike.
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How Fundraisers Can Find Satisfaction on the Job
Rosetta Thurman, a careers consultant, offers advice on steps that development officers can take to increase their success and happiness on the job.
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How to Pitch IRA Gifts to Older Donors
David Shanton, a college fundraiser, explains how his institution has raised $1.4-million by urging donors to give tax-free through their individual retirement accounts.
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Moving Fundraising Data to the Cloud
Small charities that can't afford their own technology experts are increasingly moving all their databases on donors to computers outside their own walls.
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How to Thank Donors
As donors scramble to get tax write-offs in 2012—and the IRS gets pickier about gift receipts—a tax lawyer outlines the key rules for charities.
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Creative Ideas for Year-End Fundraising Online
Getting your social-media followers to your Web site for year-end appeals could be as easy as asking them a question.
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How Volunteers Can Help Plan Events
Learn how a small nonprofit kept supporters motivated and accountable when it organized an anniversary celebration.
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Getting the Right Volunteers to Aid Fundraising
Rich Foss, author of Green Light Fundraising, explains how enlisting influential community leaders can help increase donations without expanding a nonprofit's...
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Reach Out to Foundation Program Officers
Ted Smith, chairman of a national organization that promotes better environmental practices in the electronics industry, talks about the importance of getting to know...
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How to Write a Winning Grant Proposal
Veteran proposal writers explain what to tell grant makers and how to show them why investing in your organization will yield strong returns.
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Why Thinking Small Helps Win Big Grant Money
Grant seekers should look for different sources of money for each project rather than looking for foundations that will pay for a comprehensive program, say two experts.
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How to Turn Event Participants Into Long-Term Donors
Susan Paresky, chief of fundraising at the Dana-Farber Cancer Institute, explains how to figure out which participants in walkathons and other events are charitably inclined...
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Five Words That Helped a Nonprofit Raise More Money
Women tend to give more money to charities that use words like "caring" and "compassionate" as they pitch the gift, an Indiana radio station learned. But the approach doesn't...
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Easy Steps to Attract Online Gifts
An online-giving expert and a fundraiser at a New York food bank discuss how charities can improve their Web sites to attract more donations.
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How to Attract Individuals to Give
Two fundraising experts advise charities on the best ways to ask for money and then thank those who give.
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9 Tips for Raising More Money in 2012
Fundraisers must remember to focus on the basics, including reminding donors what their money is accomplishing.
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Last-Minute Tips for Year-End Fund Raising
Showing donors where their money is going and talking about increased demands on nonprofits: ideas for attracting donors still deciding how much they want to give by the end...
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Year-End Fund Raising: What You Need to Know
Two fund-raising experts offer advice on the smartest investments of time and energy for charities seeking to tap the holiday giving spirit.
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How to Keep the Momentum Going After an Event
Lisa Reilly, executive director of the Emelin Theatre, and R. Tara Slone, a marketing consultant, discuss how to follow up with supporters and potential new donors after an...
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Getting Ready to Ask for a Big Gift
Andrea Kihlstedt, a co-founder of Asking Matters, and Megan Hodges, a fund raiser at Harlem RBI, explain how to prepare volunteers and staff members before seeking a big...
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Devising a Fund-Raising Plan
Sue Dunning, executive director of Big Brothers Big Sisters of Mercer County, in New Jersey, and Amy Eisenstein (left), a fund-raising consultant, talk about how to research,...
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Turning Board Members Into Effective Fund Raisers
In the first installment of Fund-Raising Fundamentals, a new Chronicle podcast, Gail Perry, a consultant and author, discusses how trustees can help groups raise...
