Fundraising Fundamentals

Podcast Episodes

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  How to Turn Event Participants Into Long-Term Donors

  By Tony Martignetti

  Susan Paresky, chief of fundraising at the Dana-Farber Cancer Institute, explains how to figure out which participants in walkathons and other events are charitably inclined...

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  Five Words That Helped a Nonprofit Raise More Money

  By Tony Martignetti

  Women tend to give more money to charities that use words like "caring" and "compassionate" as they pitch the gift, an Indiana radio station learned. But the approach doesn't...

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  Easy Steps to Attract Online Gifts

  By Tony Martignetti

  An online-giving expert and a fundraiser at a New York food bank discuss how charities can improve their Web sites to attract more donations.

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  How to Attract Individuals to Give

  By Tony Martignetti

  Two fundraising experts advise charities on the best ways to ask for money and then thank those who give.

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  9 Tips for Raising More Money in 2012

  By Tony Martignetti

  Fundraisers must remember to focus on the basics, including reminding donors what their money is accomplishing.

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  Last-Minute Tips for Year-End Fund Raising

  By Tony Martignetti

  Showing donors where their money is going and talking about increased demands on nonprofits: ideas for attracting donors still deciding how much they want to give by the end...

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  Year-End Fund Raising: What You Need to Know

  By Tony Martignetti

  Two fund-raising experts offer advice on the smartest investments of time and energy for charities seeking to tap the holiday giving spirit.

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  How to Keep the Momentum Going After an Event

  By Tony Martignetti

  Lisa Reilly, executive director of the Emelin Theatre, and R. Tara Slone, a marketing consultant, discuss how to follow up with supporters and potential new donors after an...