Podcast Episodes

  • Turning Events Participants into Long-Term Donors 1

    How to Turn Event Participants Into Long-Term Donors

    Susan Paresky, chief of fundraising at the Dana-Farber Cancer Institute, explains how to figure out which participants in walkathons and other events are charitably inclined...

  • Five Words That Helped a Local Nonprofit Raise More Money 1

    Five Words That Helped a Nonprofit Raise More Money

    Women tend to give more money to charities that use words like "caring" and "compassionate" as they pitch the gift, an Indiana radio station learned. But the approach doesn't...

  • Credit Card Online Giving

    Easy Steps to Attract Online Gifts

    An online-giving expert and a fundraiser at a New York food bank discuss how charities can improve their Web sites to attract more donations.

  • Creating a First Individual Giving Campaign 1

    How to Attract Individuals to Give

    Two fundraising experts advise charities on the best ways to ask for money and then thank those who give.

  • 9 Fundraising Tips to Remember in 2012 1

    9 Tips for Raising More Money in 2012

    Fundraisers must remember to focus on the basics, including reminding donors what their money is accomplishing.

  • 2011 clock

    Last-Minute Tips for Year-End Fund Raising

    Showing donors where their money is going and talking about increased demands on nonprofits: ideas for attracting donors still deciding how much they want to give by the end...

  • 20111117 Year End Giving Calendar Stock

    Year-End Fund Raising: What You Need to Know

    Two fund-raising experts offer advice on the smartest investments of time and energy for charities seeking to tap the holiday giving spirit.

  • Effective Event Follow-Up Photo

    How to Keep the Momentum Going After an Event

    Lisa Reilly, executive director of the Emelin Theatre, and R. Tara Slone, a marketing consultant, discuss how to follow up with supporters and potential new donors after an...

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Prospecting

Visit Prospecting, our fundraising blog, for more advice and techniques that have worked for other charitable organizations.
How the Salvation Army Raised $100-Million With $10 Monthly Gifts
Some 19,000 donors are now providing small gifts every month to help the charity provide food and shelter to the needy.
Video: The Biggest Challenge for Fundraisers
The “death of the unrestricted gift” and the struggle to get people to give more are top-of-mind problems facing charity officials we interviewed. Share your biggest worries.
Charities That Provide the Basics Attract New Donors
An analysis of giving to religious-oriented shelters finds more people gave during the downturn, but now many of them are dropping out as supporters.
To Focus Attention on Poverty, Nonprofit Workers Live on $1.50 a Day
Donors are providing money to honor people who are learning how tens of millions of people around the world eat every day.
Environmental Groups Get New Outlet to Raise Money Online
A nonprofit wants to help attract young and minority donors to support projects in their neighborhoods.
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