Medical Center Gets Repeat Donations by Sending Anniversary Cards 1

Fundraising

Nonprofits Shift Focus From Chasing New Donors to Building Loyalty Premium Link

The share of first-time donors who give again is dropping precipitously, forcing many charities to think of supporters more like customers who need careful attention.

The 2013 Philanthropy 400

More from the Philanthropy 400

$15-Million for Research

Among the 10 new grants posted today: $15-million from the Pritzker Foundation to the University of Chicago's Institute for Molecular Engineering for research projects. Search The Chronicle's database of more than 38,000 grants.Premium Link