The Chronicle of Philanthropy | Fundraising Fundamentals http://philanthropy.com/section/Fundraising-Fundamentals/538/ Fri, 18 Apr 2014 06:36:15 EDT <![CDATA[How to Attract Monthly Gifts]]> http://philanthropy.com/article/article-content/145313/ http://philanthropy.com/article/How-to-Attract-Monthly-Gifts/145313/ Show donors that modest monthly donations can help nonprofits make a greater impact.

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Thu, 20 Mar 2014 09:42:00 EDT
<![CDATA[Tapping Small Businesses for Support]]> http://philanthropy.com/article/article-content/144711/ http://philanthropy.com/article/Tapping-Small-Businesses-for/144711/ Learn how to build ties to local companies that can provide generous contributions beyond just cash.

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Fri, 14 Feb 2014 09:48:00 EST
<![CDATA[4 Fundraising Goals for 2014]]> http://philanthropy.com/article/article-content/143997/ http://philanthropy.com/article/4-Fundraising-Goals-for-2014/143997/ Plan now for year-end donations, and start treating every social-media follower like a potential donor, say two nonprofit experts.

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Fri, 17 Jan 2014 09:50:00 EST
<![CDATA[Winners and Losers in the 2013 Giving Race]]> http://philanthropy.com/article/article-content/143561/ http://philanthropy.com/article/WinnersLosers-in-the-2013/143561/ Human services and disaster relief are chalking up some of the biggest gains this year, while organizations that focus on religion and health are lagging.

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Fri, 13 Dec 2013 11:01:00 EST
<![CDATA[Creative and Low-Cost Ways to Thank Donors]]> http://philanthropy.com/article/article-content/142977/ http://philanthropy.com/article/CreativeLow-Cost-Ways-to/142977/ Two experts share their tips for inexpensive yet memorable ways to show appreciation to supporters.

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Fri, 15 Nov 2013 10:04:00 EST
<![CDATA[How to Use Social Media in Year-End Drives]]> http://philanthropy.com/article/article-content/142213/ http://philanthropy.com/article/How-to-Use-Social-Media-in/142213/ Learn the steps a cancer charity takes to amplify its fundraising by creating messages everyone wants to share.

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Wed, 30 Oct 2013 09:20:00 EDT
<![CDATA[Raising Money Through 'Crowdfunding']]> http://philanthropy.com/article/article-content/141829/ http://philanthropy.com/article/Raising-Money-Through/141829/ Learn how charities can run successful appeals on mass-campaign sites like Deposit a Gift.

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Thu, 26 Sep 2013 18:47:00 EDT
<![CDATA[Focusing on Donors, Not the Charity, in Your Appeals]]> http://philanthropy.com/article/article-content/141177/ http://philanthropy.com/article/Focusing-on-Donors-Not-the/141177/ Charities should show donors what their gifts achieve, as did a nature group with an appeal written in the voice of its beneficiary—a hummingbird, say two experts.

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Thu, 22 Aug 2013 09:31:00 EDT
<![CDATA[How to Build Communities on Social Media]]> http://philanthropy.com/article/article-content/140583/ http://philanthropy.com/article/How-to-Build-Communities-on/140583/ Charities should throw themselves into discussions about their causes to build ties to potential donors on Facebook, Twitter, and elsewhere, say two nonprofit experts.

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Wed, 31 Jul 2013 00:00:00 EDT
<![CDATA[How Small Businesses Can Help Your Nonprofit]]> http://philanthropy.com/article/article-content/139703/ http://philanthropy.com/article/How-Small-Businesses-Can-Help/139703/ A key part of arranging a marketing deal is to understand what the company wants to achieve by supporting your group, say two experts.

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Fri, 14 Jun 2013 00:00:00 EDT
<![CDATA[Why Nonprofits Should Rethink Their E-Mail Campaigns]]> http://philanthropy.com/article/article-content/139269/ http://philanthropy.com/article/Why-Nonprofits-Should-Rethink/139269/ With the growth of smartphone use, messages need to be more concise and attention-grabbing and should include multimedia, says an expert.

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Fri, 17 May 2013 09:27:00 EDT
<![CDATA[How to Avoid Stereotyping Donors by Age]]> http://philanthropy.com/article/article-content/138543/ http://philanthropy.com/article/How-to-Avoid-Stereotyping/138543/ Fundraisers need to avoid falling into the trap of thinking all older or younger donors are alike.

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Fri, 19 Apr 2013 12:15:00 EDT
<![CDATA[How Fundraisers Can Find Satisfaction on the Job]]> http://philanthropy.com/article/article-content/137865/ http://philanthropy.com/article/How-Fundraisers-Can-Find/137865/ Rosetta Thurman, a careers consultant, offers advice on steps that development officers can take to increase their success and happiness on the job.

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Thu, 21 Mar 2013 00:00:00 EDT
<![CDATA[How to Pitch IRA Gifts to Older Donors]]> http://philanthropy.com/article/article-content/137013/ http://philanthropy.com/article/How-to-Pitch-IRA-Gifts-to/137013/ David Shanton, a college fundraiser, explains how his institution has raised $1.4-million by urging donors to give tax-free through their individual retirement accounts.

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Fri, 08 Feb 2013 09:10:00 EST
<![CDATA[Moving Fundraising Data to the Cloud]]> http://philanthropy.com/article/article-content/136763/ http://philanthropy.com/article/Moving-Fundraising-Data-to-the/136763/ Small charities that can't afford their own technology experts are increasingly moving all their databases on donors to computers outside their own walls.

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Fri, 25 Jan 2013 16:07:00 EST
<![CDATA[How to Thank Donors]]> http://philanthropy.com/article/article-content/136337/ http://philanthropy.com/article/How-to-Thank-Donors/136337/ As donors scramble to get tax write-offs in 2012—and the IRS gets pickier about gift receipts—a tax lawyer outlines the key rules for charities.

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Thu, 20 Dec 2012 00:00:00 EST
<![CDATA[Creative Ideas for Year-End Fundraising Online]]> http://philanthropy.com/article/article-content/135868/ http://philanthropy.com/article/Creative-Ideas-for-Year-End/135868/ Getting your social-media followers to your Web site for year-end appeals could be as easy as asking them a question.

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Mon, 03 Dec 2012 00:00:00 EST
<![CDATA[How Volunteers Can Help Plan Events]]> http://philanthropy.com/article/article-content/135148/ http://philanthropy.com/article/How-Volunteers-Can-Help-Plan/135148/ Learn how a small nonprofit kept supporters motivated and accountable when it organized an anniversary celebration.

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Tue, 16 Oct 2012 16:13:00 EDT
<![CDATA[Getting the Right Volunteers to Aid Fundraising]]> http://philanthropy.com/article/article-content/134510/ http://philanthropy.com/article/Getting-the-Right-Volunteers/134510/ Rich Foss, author of Green Light Fundraising, explains how enlisting influential community leaders can help increase donations without expanding a nonprofit's workload.

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Tue, 18 Sep 2012 14:33:00 EDT
<![CDATA[Reach Out to Foundation Program Officers]]> http://philanthropy.com/article/article-content/133129/ http://philanthropy.com/article/Reach-Out-to-Foundation/133129/ Ted Smith, chairman of a national organization that promotes better environmental practices in the electronics industry, talks about the importance of getting to know foundation program officers.

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Thu, 16 Aug 2012 00:00:00 EDT
<![CDATA[How to Write a Winning Grant Proposal]]> http://philanthropy.com/article/article-content/132745/ http://philanthropy.com/article/How-to-Write-a-Winning-Grant/132745/ Veteran proposal writers explain what to tell grant makers and how to show them why investing in your organization will yield strong returns.

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Tue, 17 Jul 2012 04:24:00 EDT
<![CDATA[Why Thinking Small Helps Win Big Grant Money]]> http://philanthropy.com/article/article-content/132395/ http://philanthropy.com/article/Why-Thinking-Small-Helps-Win/132395/ Grant seekers should look for different sources of money for each project rather than looking for foundations that will pay for a comprehensive program, say two experts.

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Tue, 19 Jun 2012 13:14:00 EDT
<![CDATA[How to Turn Event Participants Into Long-Term Donors]]> http://philanthropy.com/article/article-content/131873/ http://philanthropy.com/article/How-to-Turn-Event-Participants/131873/ Susan Paresky, chief of fundraising at the Dana-Farber Cancer Institute, explains how to figure out which participants in walkathons and other events are charitably inclined and have the resources to give and how to pursue them.

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Mon, 14 May 2012 15:06:00 EDT
<![CDATA[Five Words That Helped a Nonprofit Raise More Money]]> http://philanthropy.com/article/article-content/131572/ http://philanthropy.com/article/Five-Words-That-Helped-a/131572/ Women tend to give more money to charities that use words like "caring" and "compassionate" as they pitch the gift, an Indiana radio station learned. But the approach doesn't work for men.

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Mon, 16 Apr 2012 17:47:00 EDT
<![CDATA[Easy Steps to Attract Online Gifts]]> http://philanthropy.com/article/article-content/131160/ http://philanthropy.com/article/Easy-Steps-to-Attract-Online/131160/ An online-giving expert and a fundraiser at a New York food bank discuss how charities can improve their Web sites to attract more donations.

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Fri, 23 Mar 2012 13:35:00 EDT
<![CDATA[How to Attract Individuals to Give]]> http://philanthropy.com/article/article-content/130780/ http://philanthropy.com/article/How-to-Attract-Individuals-to/130780/ Two fundraising experts advise charities on the best ways to ask for money and then thank those who give.

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Tue, 14 Feb 2012 17:13:00 EST