The Chronicle of Philanthropy | Fundraising Fundamentals http://philanthropy.com/section/Fundraising-Fundamentals/538/ Wed, 26 Nov 2014 01:58:55 EST <![CDATA[3 Steps to Securing Big Gifts]]> http://philanthropy.com/article/article-content/149971/ http://philanthropy.com/article/3-Steps-to-Securing-Big-Gifts/149971/ Organize your development staff, call prospective donors to set up meetings, and meet face-to-face several times before asking for money, say two experts.

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Wed, 12 Nov 2014 18:22:00 EST
<![CDATA[Tips for Jump-Starting Your Year-End Campaign]]> http://philanthropy.com/article/article-content/148969/ http://philanthropy.com/article/Tips-for-Jump-Starting-Your/148969/ Now is the time to get your mailing list in order, collect stories, set a campaign calendar—and even write the thank-you notes you’ll use later, says one fundraising expert. 

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Thu, 09 Oct 2014 08:00:00 EDT
<![CDATA[3 Rules for Getting Gifts From Big Corporations]]> http://philanthropy.com/article/article-content/148477/ http://philanthropy.com/article/3-Rules-for-Getting-Gifts-From/148477/ Show your passion, always mention your connections to the company, and avoid letters of inquiry, says the president of the Wells Fargo Foundation.

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Wed, 27 Aug 2014 14:01:00 EDT
<![CDATA[What Are the Wealthy Thinking Now?]]> http://philanthropy.com/article/article-content/147885/ http://philanthropy.com/article/What-Are-the-Wealthy-Thinking/147885/ Catch up on trends in fundraising in a conversation recorded at the 2014 Fundraising Day in New York last month.

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Tue, 29 Jul 2014 10:25:00 EDT
<![CDATA[Simple and Effective Facebook Tactics for Nonprofits]]> http://philanthropy.com/article/article-content/147009/ http://philanthropy.com/article/SimpleEffective-Facebook/147009/ Recycle your best posts and use tools that help coordinate email and social-media campaigns, say two digital-marketing experts.

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Thu, 12 Jun 2014 08:00:00 EDT
<![CDATA[How to Speed Growth at a Small Charity]]> http://philanthropy.com/article/article-content/146527/ http://philanthropy.com/article/How-to-Speed-Growth-at-a-Small/146527/ The founders of a nonprofit incubator and a small nonprofit explain how sharing office space and some duties and with other new groups can help speed growth.

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Thu, 22 May 2014 00:00:00 EDT
<![CDATA[Show Your Impact Through Online Storytelling]]> http://philanthropy.com/article/article-content/146127/ http://philanthropy.com/article/Show-Your-Impact-Through/146127/ Two marketing experts discuss how to attract young supporters by telling compelling stories, like those told by Aiesec Canada, which connects students with global internships.

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Wed, 23 Apr 2014 17:10:00 EDT
<![CDATA[How to Attract Monthly Gifts]]> http://philanthropy.com/article/article-content/145313/ http://philanthropy.com/article/How-to-Attract-Monthly-Gifts/145313/ Show donors that modest monthly donations can help nonprofits make a greater impact.

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Thu, 20 Mar 2014 09:42:00 EDT
<![CDATA[Tapping Small Businesses for Support]]> http://philanthropy.com/article/article-content/144711/ http://philanthropy.com/article/Tapping-Small-Businesses-for/144711/ Learn how to build ties to local companies that can provide generous contributions beyond just cash.

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Fri, 14 Feb 2014 09:48:00 EST
<![CDATA[4 Fundraising Goals for 2014]]> http://philanthropy.com/article/article-content/143997/ http://philanthropy.com/article/4-Fundraising-Goals-for-2014/143997/ Plan now for year-end donations, and start treating every social-media follower like a potential donor, say two nonprofit experts.

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Fri, 17 Jan 2014 09:50:00 EST
<![CDATA[Winners and Losers in the 2013 Giving Race]]> http://philanthropy.com/article/article-content/143561/ http://philanthropy.com/article/WinnersLosers-in-the-2013/143561/ Human services and disaster relief are chalking up some of the biggest gains this year, while organizations that focus on religion and health are lagging.

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Fri, 13 Dec 2013 11:01:00 EST
<![CDATA[Creative and Low-Cost Ways to Thank Donors]]> http://philanthropy.com/article/article-content/142977/ http://philanthropy.com/article/CreativeLow-Cost-Ways-to/142977/ Two experts share their tips for inexpensive yet memorable ways to show appreciation to supporters.

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Fri, 15 Nov 2013 10:04:00 EST
<![CDATA[How to Use Social Media in Year-End Drives]]> http://philanthropy.com/article/article-content/142213/ http://philanthropy.com/article/How-to-Use-Social-Media-in/142213/ Learn the steps a cancer charity takes to amplify its fundraising by creating messages everyone wants to share.

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Wed, 30 Oct 2013 09:20:00 EDT
<![CDATA[Raising Money Through 'Crowdfunding']]> http://philanthropy.com/article/article-content/141829/ http://philanthropy.com/article/Raising-Money-Through/141829/ Learn how charities can run successful appeals on mass-campaign sites like Deposit a Gift.

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Thu, 26 Sep 2013 18:47:00 EDT
<![CDATA[Focusing on Donors, Not the Charity, in Your Appeals]]> http://philanthropy.com/article/article-content/141177/ http://philanthropy.com/article/Focusing-on-Donors-Not-the/141177/ Charities should show donors what their gifts achieve, as did a nature group with an appeal written in the voice of its beneficiary—a hummingbird, say two experts.

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Thu, 22 Aug 2013 09:31:00 EDT
<![CDATA[How to Build Communities on Social Media]]> http://philanthropy.com/article/article-content/140583/ http://philanthropy.com/article/How-to-Build-Communities-on/140583/ Charities should throw themselves into discussions about their causes to build ties to potential donors on Facebook, Twitter, and elsewhere, say two nonprofit experts.

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Wed, 31 Jul 2013 00:00:00 EDT
<![CDATA[How Small Businesses Can Help Your Nonprofit]]> http://philanthropy.com/article/article-content/139703/ http://philanthropy.com/article/How-Small-Businesses-Can-Help/139703/ A key part of arranging a marketing deal is to understand what the company wants to achieve by supporting your group, say two experts.

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Fri, 14 Jun 2013 00:00:00 EDT
<![CDATA[Why Nonprofits Should Rethink Their E-Mail Campaigns]]> http://philanthropy.com/article/article-content/139269/ http://philanthropy.com/article/Why-Nonprofits-Should-Rethink/139269/ With the growth of smartphone use, messages need to be more concise and attention-grabbing and should include multimedia, says an expert.

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Fri, 17 May 2013 09:27:00 EDT
<![CDATA[How to Avoid Stereotyping Donors by Age]]> http://philanthropy.com/article/article-content/138543/ http://philanthropy.com/article/How-to-Avoid-Stereotyping/138543/ Fundraisers need to avoid falling into the trap of thinking all older or younger donors are alike.

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Fri, 19 Apr 2013 12:15:00 EDT
<![CDATA[How Fundraisers Can Find Satisfaction on the Job]]> http://philanthropy.com/article/article-content/137865/ http://philanthropy.com/article/How-Fundraisers-Can-Find/137865/ Rosetta Thurman, a careers consultant, offers advice on steps that development officers can take to increase their success and happiness on the job.

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Thu, 21 Mar 2013 00:00:00 EDT
<![CDATA[How to Pitch IRA Gifts to Older Donors]]> http://philanthropy.com/article/article-content/137013/ http://philanthropy.com/article/How-to-Pitch-IRA-Gifts-to/137013/ David Shanton, a college fundraiser, explains how his institution has raised $1.4-million by urging donors to give tax-free through their individual retirement accounts.

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Fri, 08 Feb 2013 09:10:00 EST
<![CDATA[Moving Fundraising Data to the Cloud]]> http://philanthropy.com/article/article-content/136763/ http://philanthropy.com/article/Moving-Fundraising-Data-to-the/136763/ Small charities that can't afford their own technology experts are increasingly moving all their databases on donors to computers outside their own walls.

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Fri, 25 Jan 2013 16:07:00 EST
<![CDATA[How to Thank Donors]]> http://philanthropy.com/article/article-content/136337/ http://philanthropy.com/article/How-to-Thank-Donors/136337/ As donors scramble to get tax write-offs in 2012—and the IRS gets pickier about gift receipts—a tax lawyer outlines the key rules for charities.

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Thu, 20 Dec 2012 00:00:00 EST
<![CDATA[Creative Ideas for Year-End Fundraising Online]]> http://philanthropy.com/article/article-content/135868/ http://philanthropy.com/article/Creative-Ideas-for-Year-End/135868/ Getting your social-media followers to your Web site for year-end appeals could be as easy as asking them a question.

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Mon, 03 Dec 2012 00:00:00 EST
<![CDATA[How Volunteers Can Help Plan Events]]> http://philanthropy.com/article/article-content/135148/ http://philanthropy.com/article/How-Volunteers-Can-Help-Plan/135148/ Learn how a small nonprofit kept supporters motivated and accountable when it organized an anniversary celebration.

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Tue, 16 Oct 2012 16:13:00 EDT
<![CDATA[Getting the Right Volunteers to Aid Fundraising]]> http://philanthropy.com/article/article-content/134510/ http://philanthropy.com/article/Getting-the-Right-Volunteers/134510/ Rich Foss, author of Green Light Fundraising, explains how enlisting influential community leaders can help increase donations without expanding a nonprofit's workload.

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Tue, 18 Sep 2012 14:33:00 EDT