The Chronicle of Philanthropy | Fundraising http://philanthropy.com/section/Fundraising/268/ Wed, 16 Apr 2014 02:28:24 EDT <![CDATA[How to Lift Donor Loyalty: Advice From Experts]]> http://philanthropy.com/article/article-content/145701/ http://philanthropy.com/article/How-to-Lift-Donor-Loyalty-/145701/ Handwritten thank-you notes to donor are among the tactics that can help inspire people to give again.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Combining Financial Data and Emotional Message Helps Camp Attract Repeat Donors]]> http://philanthropy.com/article/article-content/145737/ http://philanthropy.com/article/Combining-Financial-Data-and/145737/ Covenant Heights Camp and Retreat Center, in Colorado, hit on a winning way to get additional gifts after it had to run an emergency appeal in the wake of devastating floods.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Medical Center Gets Repeat Donations by Sending Anniversary Cards]]> http://philanthropy.com/article/article-content/145741/ http://philanthropy.com/article/Medical-Center-Gets-Repeat/145741/ Loma Linda University Health sends its supporters a card a year after their first gift to remind them to donate again.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Nonprofits Shift Focus From Chasing New Donors to Building Loyalty]]> http://philanthropy.com/article/article-content/145735/ http://philanthropy.com/article/Nonprofits-Shift-Focus-From/145735/ The share of first-time donors who give again is dropping precipitously, forcing many charities to think of supporters more like customers who need careful attention.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Columbia Works to Keep Alumni Support From Drifting Away]]> http://philanthropy.com/article/article-content/145733/ http://philanthropy.com/article/Columbia-Works-to-Keep-Alumni/145733/ Asking graduates to commit to giving and enlist friends to do the same are proving powerful.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Conn. Group Provides Donors VIP Treatment]]> http://philanthropy.com/article/article-content/145739/ http://philanthropy.com/article/Conn-Group-Provides-Donors/145739/ The Connecticut Forum, wihch runs a current-affairs program, offers behind-the-scenes access to famous speakers and other perks to keep supporters giving.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[TV Station Emphasizes Monthly Donations]]> http://philanthropy.com/article/article-content/145743/ http://philanthropy.com/article/TV-Station-Emphasizes-Monthly/145743/ Twin Cities Public Television now has 28,000 people who commit to giving automatically throughout the year.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Fundraising Blitzes Bring Colleges Big Money in a Matter of Days]]> http://philanthropy.com/article/article-content/145719/ http://philanthropy.com/article/Fundraising-Blitzes-Bring/145719/ Borrowing from the momentum of crowdfunding and giving days, colleges are using online drives with lots of social-media promotions to show donors why small gifts matter.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Investment Returns at Small Nonprofits Lag Far Behind Benchmarks in Bull Market]]> http://philanthropy.com/article/article-content/145583/ http://philanthropy.com/article/Investment-Returns-at-Small/145583/ A new study finds a big gap in the earnings of groups with formal investing strategies and those that don't have such plans.

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Thu, 27 Mar 2014 10:08:00 EDT
<![CDATA[How Nonprofits Can Assess Their Fundraising Cultures]]> http://philanthropy.com/article/article-content/145425/ http://philanthropy.com/article/How-Nonprofits-Can-Assess/145425/ A fundraising consultant's survey of nonprofits finds that it's important to have written philanthropy goals for all leaders.

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Sun, 23 Mar 2014 19:30:00 EDT
<![CDATA[Some Groups Don’t Want Fundraisers Enlisting Staff Help]]> http://philanthropy.com/article/article-content/145451/ http://philanthropy.com/article/Some-Groups-Don-t-Want/145451/ Top officials and employees often don't want to make the adjustments that donors demand, even though groups that get everyone involved raise more.

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Sun, 23 Mar 2014 19:30:00 EDT
<![CDATA[How to Improve Unified Fundraising Campaigns: Advice From Experts]]> http://philanthropy.com/article/article-content/145457/ http://philanthropy.com/article/How-to-Improve-Unified/145457/ As groups seek to make sure their email and other marketing efforts all promote the same message, it's important to avoid too much repetition and stay flexible.

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Sun, 23 Mar 2014 19:30:00 EDT
<![CDATA[Raising Money With a Mix of Methods Makes Tracking Vital]]> http://philanthropy.com/article/article-content/145443/ http://philanthropy.com/article/Raising-Money-With-a-Mix-of/145443/ As nonprofits test coordinated email, direct-mail, and other campaigns, it's often tougher to figure out what makes a difference and what isn't necessary.

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Sun, 23 Mar 2014 19:30:00 EDT
<![CDATA[Making Everyone a Fundraiser]]> http://philanthropy.com/article/article-content/145447/ http://philanthropy.com/article/Making-Everyone-a-Fundraiser/145447/ More charities are getting employees, board members, clients, and volunteers to pitch in to solicit donors.

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Sun, 23 Mar 2014 19:30:00 EDT
<![CDATA[From Billboards to Bus Shelters to Email, Charities Try One Message]]> http://philanthropy.com/article/article-content/145415/ http://philanthropy.com/article/From-Billboards-to-Bus/145415/ A growing number of charities are connecting separate strands of fundraising into unified campaigns and getting strong financial results.

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Sun, 23 Mar 2014 19:30:00 EDT
<![CDATA[70% of Charities Expect Gains in 2014]]> http://philanthropy.com/article/article-content/145437/ http://philanthropy.com/article/70-of-Charities-Expect-Gains/145437/ Thirteen percent believe donations will grow by at least 15 percent after 2013 showed strong gains following many years of struggle.

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Sun, 23 Mar 2014 00:01:00 EDT
<![CDATA[Live Updates From the 2014 International Conference on Fundraising]]> http://philanthropy.com/article/article-content/145369/ http://philanthropy.com/article/Live-Updates-From-the-2014/145369/ Get the latest from our reporters at the Association of Fundraising Professionals' International Conference on Fundraising, in San Antonio, which ends today.

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Fri, 21 Mar 2014 11:31:00 EDT
<![CDATA[Staffing, Not Stigma, Is Biggest Fundraising Challenge for Mental-Health Charities]]> http://philanthropy.com/article/article-content/145365/ http://philanthropy.com/article/Staffing-Not-Stigma-Is/145365/ A new study of more than 100 fundraisers highlights concerns that board members and chief executives don't understand fully what it takes to attract donations.

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Mon, 17 Mar 2014 10:52:00 EDT
<![CDATA[SXSW Update: Extending the Power of Giving Tuesday]]> http://philanthropy.com/article/article-content/145265/ http://philanthropy.com/article/SXSW-Update-Extending-the/145265/ In a session at the annual interactive conference, Giving Tuesday's founder says he and his colleagues are looking for ways to inspire charitable giving year-round.

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Mon, 10 Mar 2014 10:28:00 EDT
<![CDATA[6 Apps to Simplify Fundraising Tasks]]> http://philanthropy.com/article/article-content/145199/ http://philanthropy.com/article/6-Apps-to-Simplify-Fundraising/145199/ Experts recommend tech tools that allow fundraisers to know when an important supporter has arrived at an event and to dictate notes on donor meetings into text.

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Mon, 10 Mar 2014 08:00:00 EDT
<![CDATA[Spending a Windfall Wisely Takes Time and Restraint]]> http://philanthropy.com/article/article-content/145163/ http://philanthropy.com/article/Spending-a-Windfall-Wisely/145163/ Groups like the American Guild of Organists, which received an unexpectedly hefty bequest in January, say it's best to take a long-term view and not rush to spend.

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Mon, 10 Mar 2014 08:00:00 EDT
<![CDATA[SXSW Update: Tips From Experts on Running a Great Crowdfunding Site]]> http://philanthropy.com/article/article-content/145259/ http://philanthropy.com/article/SXSW-Update-Tips-From-Experts/145259/ Turn donors into fundraisers, and call attention to less popular campaigns.

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Sat, 08 Mar 2014 18:04:00 EST
<![CDATA[SXSW Update: How Crowdfunding Sites Could Be Better]]> http://philanthropy.com/article/article-content/145257/ http://philanthropy.com/article/SXSW-Update-How-Crowdfunding/145257/ Sites that raise lots of small gifts online are bringing in billions for charities, but they have drawbacks. Here’s how they could help nonprofits and donors more.

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Fri, 07 Mar 2014 20:05:00 EST
<![CDATA[A Bestselling Author Helps Historical Groups Raise Money]]> http://philanthropy.com/article/article-content/144877/ http://philanthropy.com/article/A-Bestselling-Author-Helps/144877/ By adding writing workshops and charity events to his book tours, Steve Berry has raised thousands of dollars to support preservation programs.

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Mon, 24 Feb 2014 08:00:00 EST
<![CDATA[Quiz: Figure Out Your Fundraising Personality]]> http://philanthropy.com/article/article-content/144859/ http://philanthropy.com/article/Quiz-Figure-Out-Your/144859/ The quiz is designed to help fundraisers use their personality traits to best advantage when dealing with donors.

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Mon, 24 Feb 2014 08:00:00 EST
<![CDATA[Analyzing Fundraisers’ Personalities Can Help Them Click With Donors]]> http://philanthropy.com/article/article-content/144861/ http://philanthropy.com/article/Analyzing-Fundraisers-/144861/ Charities are getting more precise about matching a donor's style to the person who makes a pitch.

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Mon, 24 Feb 2014 08:00:00 EST