Clicks

Podcast

Measuring the Real Value of Social Media

Why nonprofit groups need to move past counting friends and followers if they want to tell whether their social-media efforts make a difference.

The Face of Fund Raising

Join us on Tuesday, September 7, at noon U.S. Eastern time for a live online discussion to coincide with the release of The Chronicle's new survey examining diversity among fund raisers at the nation's biggest charities.

A National Charity's Online Fund-Raising Strategy

Learn how the March of Dimes used online tools to create a new name and approach for its signature fund-raising event.

Appealing by Text Message

The American Red Cross sent this appeal for hurricane-season donations to people who donated by text message to support Haiti relief efforts. See tips on text-message fund raising.

Federal Innovation Fund: Responding to Controversy

The Corporation for National and Community Service, which runs the Social Innovation Fund, has moved quickly to fend off criticism since a prominent nonprofit expert on Thursday charged that the process raised questions about bias in selecting the first winners of the $50-million awarded last month. 

See more Chronicle coverage and discuss the issues in our Spotlight on Social Innovation blog.

Why Companies Must Focus on the Social Good

Savvy corporations recognize that how a company makes its profit matters -- and that what it does to solve broad social problems is what determines shareholder value, writes Scott Henderson, one of the authors of The Chronicle's Profit and Purpose blog.