Ideas & Advice

Ideas & Advice

• Komen vs. Planned Parenthood Fallout Will Make Cancer Group Work Harder, Experts Say

  While regaining the trust of donors is likely to be an uphill battle for Komen, fundraisers say Planned Parenthood has an opportunity to benefit from the incident but should...

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  Mobile Philanthropy Goes Big

  Nonprofits are asking people to text pledges at galas and other events, and finding ways to get large donations, rather than the typical $10 or $25 gifts of the past.

• Recovering From a Public-Relations Scandal: Tips for Komen

  A marketing expert offers advice on what the breast-cancer charity, and other nonprofits, can learn from the Planned Parenthood controversy.

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  Hip Approach Helps Men's Health Charity

  The charity Movember encourages men to grow mustaches in the month of November, both as part of a fund-raising competition and to spark discussion about issues like prostate...

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  Charity Tries New Messages and Logos Every Year

  Movember, the men's health charity, doesn't want volunteers or donors to get bored with its marketing pitch.

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  Charities Use Shock Treatment to Spread Their Messages

  To get attention during difficult economic times, a growing number of nonprofits are turning to curse words, sexy advertising, and other efforts to stand out.

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  Planting Fund-Raising Seeds

  Tree lovers take to their bicycles to raise money to protect trees in American cities, and increase donations even in the bad economy.

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  Celebrities May Be Overrated as Online Fund Raisers

  Ashton Kutcher, Kanye West, and other big-name celebrities don’t do as much good for charity on social networks as less-famous people, a new study finds.

• Affordable Endowments Appeal to Donors

  United Way Worldwide is offering affluent people a relatively low-cost way to ensure the charity gets a big gift every year.