The Chronicle of Philanthropy | Ideas & Advice http://philanthropy.com/section/Ideas-Advice/271/ Mon, 28 Jul 2014 11:59:51 EDT <![CDATA[4 Essential Elements of Storytelling]]> http://philanthropy.com/article/article-content/147827/ http://philanthropy.com/article/4-Essential-Elements-of/147827/ Practice, consider your audience, and other tips for telling stories that will bring about change.

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Wed, 23 Jul 2014 00:00:00 EDT
<![CDATA[Reaching New Audiences Through Storytelling]]> http://philanthropy.com/article/article-content/147443/ http://philanthropy.com/article/Reaching-New-Audiences-Through/147443/ Advice for doing more than just "preaching to the choir" with your message.

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Wed, 16 Jul 2014 00:00:00 EDT
<![CDATA[Balance Small Wins and Long-Term Goals in Your Storytelling]]> http://philanthropy.com/article/article-content/147441/ http://philanthropy.com/article/Balance-Small-Wins-and/147441/ Share your victories, but don't focus on them so much that your audience loses the big picture.

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Wed, 09 Jul 2014 08:00:00 EDT
<![CDATA[Banking on Bitcoin: Nonprofit Success Stories Start to Emerge]]> http://philanthropy.com/article/article-content/147559/ http://philanthropy.com/article/Banking-on-Bitcoin-Nonprofit/147559/ Some groups are bringing in thousands of dollars’ worth of gifts, but others are leery of the digital currency.

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Tue, 08 Jul 2014 17:21:53 EDT
<![CDATA[Don't Tell a Boring Story]]> http://philanthropy.com/article/article-content/147439/ http://philanthropy.com/article/Dont-Tell-a-Boring-Story/147439/ Learn how to connect with your listeners, even on complicated issues, and make them feel empowered to help.

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Wed, 02 Jul 2014 00:00:00 EDT
<![CDATA[Fundraising by Text Message: What Worked and What Didn’t]]> http://philanthropy.com/article/article-content/146601/ http://philanthropy.com/article/Fundraising-by-Text-Message-/146601/ A museum learned that most people don't use smartphones to support an exhibit, while the Salvation Army persuaded lots of people to give that way after a disaster.

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Sun, 18 May 2014 19:30:00 EDT
<![CDATA[Online Fundraising Goes Mainstream]]> http://philanthropy.com/article/article-content/146619/ http://philanthropy.com/article/Online-Fundraising-Goes/146619/ Internet giving grew by roughly 13 percent last year, according to a Chronicle  survey of 100 of the largest nonprofits.

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Sun, 18 May 2014 19:30:00 EDT
<![CDATA[Hard Lessons From Princeton’s $900-Million Donor-Intent Lawsuit]]> http://philanthropy.com/article/article-content/146605/ http://philanthropy.com/article/Hard-Lessons-From/146605/ In a new book, a nonprofit expert says charities that seek large gifts should make it someone's job to ensure that a donor's wishes are met.

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Sun, 18 May 2014 19:30:00 EDT
<![CDATA[NPR’s Uneven Climb to Attract More Big Gifts]]> http://philanthropy.com/article/article-content/146515/ http://philanthropy.com/article/NPR-s-Uneven-Climb-to/146515/ The organization says it needs large donations to grow, but its efforts have sometimes created conflicts with local stations.

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Fri, 09 May 2014 00:00:00 EDT
<![CDATA[How a Splash of Color Helped Johns Hopkins Use Data]]> http://philanthropy.com/article/article-content/146355/ http://philanthropy.com/article/How-a-Splash-of-Color-Helped/146355/ Presentation made a big difference in helping fundraisers understand data analysis and act on the findings in their work.

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Mon, 05 May 2014 07:00:00 EDT
<![CDATA[Using Data to Advance Fundraising: Advice From the Experts]]> http://philanthropy.com/article/article-content/146337/ http://philanthropy.com/article/Using-Data-to-Advance/146337/ Start small, look for differences among groups of donors, and other first-steps to find new ways to appeal to donors.

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Mon, 05 May 2014 07:00:00 EDT
<![CDATA[Data Analysis Helps Boston College Hold Onto Talented Fundraisers]]> http://philanthropy.com/article/article-content/146347/ http://philanthropy.com/article/Data-Analysis-Helps-Boston/146347/ Figuring out which donors have the most potential helps staff members get early wins—and makes it more likely they'll stay on the job, say the institution's leaders.

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Mon, 05 May 2014 07:00:00 EDT
<![CDATA[Gay-Rights Group Turns Activists Into Donors]]> http://philanthropy.com/article/article-content/146319/ http://philanthropy.com/article/Gay-Rights-Group-Turns/146319/ The Human Rights Campaign used sophisticated data tools to figure out who among its activists to ask for money.

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Mon, 05 May 2014 07:00:00 EDT
<![CDATA[Fundraisers Reap Millions by Using Data 'Gold Mine']]> http://philanthropy.com/article/article-content/146349/ http://philanthropy.com/article/Fundraisers-Reap-Millions-by/146349/ Nonprofits are stepping up their powerful analytical techniques to make smarter fundraising decisions and increase donations.

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Mon, 05 May 2014 07:00:00 EDT
<![CDATA[Online Gambling Site Aims to Make Charities the Winners]]> http://philanthropy.com/article/article-content/146229/ http://philanthropy.com/article/Online-Gambling-Site-Aims-to/146229/ A site created by a co-author of Freakonomics lets people win money for charity in slots and blackjack tournaments.

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Fri, 25 Apr 2014 18:26:00 EDT
<![CDATA[Baltimore Symphony Orchestra Offers 'Embedded Reporter’ Fellowship]]> http://philanthropy.com/article/article-content/146141/ http://philanthropy.com/article/Baltimore-Symphony-Orchestra/146141/ The reporter will write feature articles for the group's website and create lists and quizzes in hopes of drawing news-media attention.

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Mon, 21 Apr 2014 23:14:00 EDT
<![CDATA[Online Giving Up 14% in 2013, Study Finds]]> http://philanthropy.com/article/article-content/146043/ http://philanthropy.com/article/Online-Giving-Up-14-in-2013/146043/ Both the amount and the number of gifts increased, according to a new study of 53 large nonprofits, including the AARP, Feeding America, Sierra Club, and Unicef.

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Sun, 20 Apr 2014 22:30:00 EDT
<![CDATA[Fundraising Pay Passes the $1,000,000 Mark]]> http://philanthropy.com/article/article-content/146111/ http://philanthropy.com/article/Fundraising-Pay-Passes-the/146111/ A new Chronicle study finds wide pay gaps among fundraisers at America's biggest charities, with some salaries reaching seven figures.

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Sun, 20 Apr 2014 22:30:00 EDT
<![CDATA[How to Lift Donor Loyalty: Advice From Experts]]> http://philanthropy.com/article/article-content/145701/ http://philanthropy.com/article/How-to-Lift-Donor-Loyalty-/145701/ Handwritten thank-you notes to donor are among the tactics that can help inspire people to give again.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Combining Financial Data and Emotional Message Helps Camp Attract Repeat Donors]]> http://philanthropy.com/article/article-content/145737/ http://philanthropy.com/article/Combining-Financial-Data-and/145737/ Covenant Heights Camp and Retreat Center, in Colorado, hit on a winning way to get additional gifts after it had to run an emergency appeal in the wake of devastating floods.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Medical Center Gets Repeat Donations by Sending Anniversary Cards]]> http://philanthropy.com/article/article-content/145741/ http://philanthropy.com/article/Medical-Center-Gets-Repeat/145741/ Loma Linda University Health sends its supporters a card a year after their first gift to remind them to donate again.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Columbia Works to Keep Alumni Support From Drifting Away]]> http://philanthropy.com/article/article-content/145733/ http://philanthropy.com/article/Columbia-Works-to-Keep-Alumni/145733/ Asking graduates to commit to giving and enlist friends to do the same are proving powerful.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Conn. Group Provides Donors VIP Treatment]]> http://philanthropy.com/article/article-content/145739/ http://philanthropy.com/article/Conn-Group-Provides-Donors/145739/ The Connecticut Forum, wihch runs a current-affairs program, offers behind-the-scenes access to famous speakers and other perks to keep supporters giving.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[TV Station Emphasizes Monthly Donations]]> http://philanthropy.com/article/article-content/145743/ http://philanthropy.com/article/TV-Station-Emphasizes-Monthly/145743/ Twin Cities Public Television now has 28,000 people who commit to giving automatically throughout the year.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Nonprofits Shift Focus From Chasing New Donors to Building Loyalty]]> http://philanthropy.com/article/article-content/145735/ http://philanthropy.com/article/Nonprofits-Shift-Focus-From/145735/ The share of first-time donors who give again is dropping precipitously, forcing many charities to think of supporters more like customers who need careful attention.

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Mon, 07 Apr 2014 08:00:00 EDT
<![CDATA[Fundraising Blitzes Bring Colleges Big Money in a Matter of Days]]> http://philanthropy.com/article/article-content/145719/ http://philanthropy.com/article/Fundraising-Blitzes-Bring/145719/ Borrowing from the momentum of crowdfunding and giving days, colleges are using online drives with lots of social-media promotions to show donors why small gifts matter.

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Mon, 07 Apr 2014 08:00:00 EDT