The Chronicle of Philanthropy | Ideas & Advice http://philanthropy.com/section/Ideas-Advice/271/ Sat, 26 May 2012 06:58:39 EDT <![CDATA[How Three Groups Raised Money Through Matching Gifts]]> http://philanthropy.com/article/article-content/131717/ http://philanthropy.com/article/How-Three-Groups-Raised-Money/131717/ How the Christopher and Dana Reeve Foundation, Partners in Health, and Water for People successfully used matching gifts for fundraising.

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Sun, 29 Apr 2012 16:10:00 EDT
<![CDATA[Learning a New Camping Skill: Seeking Bequests]]> http://philanthropy.com/article/article-content/131696/ http://philanthropy.com/article/Learning-a-New-Camping-Skill-/131696/ Harold Grinspoon's foundation trains Jewish camps to ask supporters to leave them money in their wills, and the approach offers ideas other small groups can put to work.

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Sun, 29 Apr 2012 13:00:00 EDT
<![CDATA[Mobile-Payment Devices Spur Spontaneous Gifts]]> http://philanthropy.com/article/article-content/131714/ http://philanthropy.com/article/Mobile-Payment-Devices-Spur/131714/ As people carry less cash, charities say they are reaping benefits by letting people swipe their credit cards into retooled smartphones whenever or wherever they want to make contributions.

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Sun, 29 Apr 2012 13:00:00 EDT
<![CDATA[Mobile-Payment Devices for Charities: a Sampling]]> http://philanthropy.com/article/article-content/131720/ http://philanthropy.com/article/Mobile-Payment-Devices-for/131720/ Thu, 26 Apr 2012 17:16:00 EDT <![CDATA[As Foundations Shift Priorities, Nonprofits Scramble to Adapt]]> http://philanthropy.com/article/article-content/131507/ http://philanthropy.com/article/As-Foundations-Shift/131507/ The bad economy and changing leadership are forcing many charities—such as AIDS United—to shoehorn their work into new priorities or seek alternative sources of aid.

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Sun, 15 Apr 2012 13:00:00 EDT
<![CDATA[A Museum Staff Boards a YouTube Bandwagon]]> http://philanthropy.com/article/article-content/131354/ http://philanthropy.com/article/A-Museum-Staff-Boards-a/131354/ The Atlanta History Center mimicked a popular video that captures cliches that different types of people use, as staff members collected all the hilarious questions they get asked by tourists.

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Sun, 01 Apr 2012 13:00:00 EDT
<![CDATA[Sex and Satire Help Cancer Charities Promote Breast Screenings]]> http://philanthropy.com/article/article-content/131351/ http://philanthropy.com/article/SexSatire-Help-Cancer/131351/ One charity mimicked Madison Avenue tacitics while another mocked nonprofits' heart-tugging appeals.

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Sun, 01 Apr 2012 13:00:00 EDT
<![CDATA[An Animal Charity’s Slick Musical Product Meets a Legal Waterloo]]> http://philanthropy.com/article/article-content/131355/ http://philanthropy.com/article/An-Animal-Charity-s-Slick/131355/ A North Carolina group got in trouble with the pop group Abba because its video with the group's songs seemed too professional and commercial.

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Sun, 01 Apr 2012 13:00:00 EDT
<![CDATA[Comic Videos Help Charities Get Attention]]> http://philanthropy.com/article/article-content/131339/ http://philanthropy.com/article/Comic-Videos-Help-Charities/131339/ Nonprofits say a lighthearted touch often gets more attention than emotional images like crying puppies or kids with extended bellies.

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Sun, 01 Apr 2012 13:00:00 EDT
<![CDATA[A Community Fund Spins a Whimsical Tale of Bequests]]> http://philanthropy.com/article/article-content/131189/ http://philanthropy.com/article/A-Community-Fund-Spins-a/131189/ In lieu of a death-focused approach to planned gifts, the Greater New Orleans Foundation educates prospective donors through the lighthearted adventures of a feline pair prowling the town.

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Sun, 18 Mar 2012 13:00:00 EDT
<![CDATA[Amazon 'Wish Lists’ Can Generate a Bonus]]> http://philanthropy.com/article/article-content/131196/ http://philanthropy.com/article/Amazon-Wish-Lists-Can/131196/ Child's Play, a Seattle charity, raises tens of thousands dollars by pointing people to the online shopping site.

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Sun, 18 Mar 2012 13:00:00 EDT
<![CDATA[Amazon Wish Lists Put Goods in the Hands of Charities]]> http://philanthropy.com/article/article-content/131202/ http://philanthropy.com/article/Amazon-Wish-Lists-Put-Goods-in/131202/ Nonprofits are increasingly discovering the benefits of the online lists, which allow donors to provide a variety of products that nonprofits need to carry out their work.

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Sun, 18 Mar 2012 13:00:00 EDT
<![CDATA[How to Navigate the Top Fundraising Job: Advice From Veterans]]> http://philanthropy.com/article/article-content/131200/ http://philanthropy.com/article/How-to-Navigate-the-Top/131200/ Get a good mentor and expect political jockeying, development leaders say.

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Sun, 18 Mar 2012 13:00:00 EDT
<![CDATA[As 'Daily Deal' Sites Grow, Grass-Roots Charities Benefit]]> http://philanthropy.com/article/article-content/130988/ http://philanthropy.com/article/As-Daily-Deal-Sites-Grow/130988/ New efforts help charities recruit young donors.

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Sun, 04 Mar 2012 12:00:00 EST
<![CDATA[A Fundraising Powerhouse: A Snapshot of St Jude's Donations]]> http://philanthropy.com/article/article-content/130875/ http://philanthropy.com/article/A-Fundraising-Powerhouse-A/130875/ Sun, 19 Feb 2012 16:28:00 EST <![CDATA[To Lure Baby-Boomer Donors, Charities Must Prove Their Results]]> http://philanthropy.com/article/article-content/130818/ http://philanthropy.com/article/To-Lure-Baby-Boomer-Donors/130818/ Older donors want opportunities to provide their skills, not just their money, and want to know their gifts make a difference.

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Sun, 19 Feb 2012 12:00:00 EST
<![CDATA[Lessons From St. Jude’s Fundraising]]> http://philanthropy.com/article/article-content/130810/ http://philanthropy.com/article/Lessons-From-St-Jude-s/130810/ The hospital adjusts events to the times and carefully selects the right people to solicit donors.

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Sun, 19 Feb 2012 12:00:00 EST
<![CDATA[Komen vs. Planned Parenthood Fallout Will Make Cancer Group Work Harder, Experts Say]]> http://philanthropy.com/article/article-content/130712/ http://philanthropy.com/article/Komen-vs-Planned-Parenthood/130712/ While regaining the trust of donors is likely to be an uphill battle for Komen, fundraisers say Planned Parenthood has an opportunity to benefit from the incident but should proceed carefully.

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Wed, 08 Feb 2012 17:00:00 EST
<![CDATA[Mobile Philanthropy Goes Big]]> http://philanthropy.com/article/article-content/130637/ http://philanthropy.com/article/Mobile-Philanthropy-Goes-Big/130637/ Nonprofits are asking people to text pledges at galas and other events, and finding ways to get large donations, rather than the typical $10 or $25 gifts of the past.

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Mon, 06 Feb 2012 00:00:00 EST
<![CDATA[Recovering From a Public-Relations Scandal: Tips for Komen]]> http://philanthropy.com/article/article-content/130682/ http://philanthropy.com/article/Recovering-From-a/130682/ A marketing expert offers advice on what the breast-cancer charity, and other nonprofits, can learn from the Planned Parenthood controversy.

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Fri, 03 Feb 2012 19:30:00 EST
<![CDATA[Hip Approach Helps Men's Health Charity]]> http://philanthropy.com/article/article-content/129726/ http://philanthropy.com/article/Hip-Approach-Helps-Mens/129726/ The charity Movember encourages men to grow mustaches in the month of November, both as part of a fund-raising competition and to spark discussion about issues like prostate cancer.

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Sun, 13 Nov 2011 12:00:00 EST
<![CDATA[Charity Tries New Messages and Logos Every Year]]> http://philanthropy.com/article/article-content/129716/ http://philanthropy.com/article/Charity-Tries-New-Messages-and/129716/ Movember, the men's health charity, doesn't want volunteers or donors to get bored with its marketing pitch.

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Sun, 13 Nov 2011 12:00:00 EST
<![CDATA[Charities Use Shock Treatment to Spread Their Messages]]> http://philanthropy.com/article/article-content/129718/ http://philanthropy.com/article/Charities-Use-Shock-Treatment/129718/ To get attention during difficult economic times, a growing number of nonprofits are turning to curse words, sexy advertising, and other efforts to stand out.

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Sun, 13 Nov 2011 12:00:00 EST
<![CDATA[Planting Fund-Raising Seeds]]> http://philanthropy.com/article/article-content/129677/ http://philanthropy.com/article/Planting-Fund-Raising-Seeds/129677/ Tree lovers take to their bicycles to raise money to protect trees in American cities, and increase donations even in the bad economy.

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Tue, 08 Nov 2011 09:00:00 EST
<![CDATA[Celebrities May Be Overrated as Online Fund Raisers]]> http://philanthropy.com/article/article-content/129627/ http://philanthropy.com/article/Celebrities-May-Be-Overrated/129627/ Ashton Kutcher, Kanye West, and other big-name celebrities don’t do as much good for charity on social networks as less-famous people, a new study finds.

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Wed, 02 Nov 2011 16:30:00 EDT
<![CDATA[Affordable Endowments Appeal to Donors]]> http://philanthropy.com/article/article-content/129362/ http://philanthropy.com/article/Affordable-Endowments-Appeal/129362/ United Way Worldwide is offering affluent people a relatively low-cost way to ensure the charity gets a big gift every year.

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Sun, 16 Oct 2011 13:00:00 EDT