Marketing and Communications

Forget Apps: Young Donors View Web Sites on Smartphones

A survey of 6,500 young people finds that they want fast information about a charity's results and how their donations will be used.

A Day in the Life of Planned Parenthood's Digital-Advocacy Staff

The group posts a feature on its blog, Facebook, and Twitter each day highlighting legislation and political activities that affect women's health issues.

Recovering From a Public-Relations Scandal: Tips for Komen

A marketing expert offers advice on what the breast-cancer charity, and other nonprofits, can learn from the Planned Parenthood controversy.

Charity Tries New Messages and Logos Every Year

Movember, the men's health charity, doesn't want volunteers or donors to get bored with its marketing pitch.

Charities Use Shock Treatment to Spread Their Messages

To get attention during difficult economic times, a growing number of nonprofits are turning to curse words, sexy advertising, and other efforts to stand out.

Charities With Great Design: Readers Weigh In

Charity: Water won the most votes, largely by keeping things simple so the organization's main mission stands out.

Making Smart Design Central to Nonprofits

Why design is an important piece of achieving a nonprofit's mission.

Online Annual Reports: a Sampling

More and more charities are creating all-digital editions of their yearly reports. The new versions make liberal use of audio, animation, and video rather than long,...

How to Move From Paper to Digital Annual Reports

A growing number of nonprofits and foundations seek to save money and get creative by using new formats for detailing finances and accomplishments.

Grant Makers Seek New Ways to Influence Obama's Foreign Policy

Few Groups Monitor Marketing Results