Now is the time to get your mailing list in order, collect stories, set a campaign calendar—and even write the thank-you notes you’ll use later, says one fundraising expert.
Social-Media Expert Advice
Journalist and social-media expert Sree Sreenivasan, the Metropolitan Museum of Art's first-ever chief digital officer, talks about why social media are the perfect tools for promoting good causes.
Podcast: What's the Big Idea?
As demand for online privacy grows, author Doc Searls says nonprofits have a lot to gain by making it easy for donors to give through a standard, simple tool instead of their...
Podcast: Fundraising Fundamentals
Show your passion, always mention your connections to the company, and avoid letters of inquiry, says the president of the Wells Fargo Foundation.
Podcast: Making Change
Charity leaders can take steps to motivate staff and volunteers to work hard for their cause.