| Web Site banners – 728x90, 336x280, 300x250 General rates The Chronicle requires all first-time advertisers to prepay for their initial insertion. |
CPM* |
| 20,000 – 49,999 impressions | $50 |
| 50,000 – 99,999 impressions | 45 |
| 100,000 – 149,999 impressions | 43 |
| 150,000 + impressions | 40 |
| Web Site banners – 728x90, 336x280, 300x250 Rates for contract advertisers These rates apply only to advertisers who have print contracts with The Chronicle of Philanthropy. |
CPM* |
| 3x print contract | $48 |
| 6x print contract | 45 |
| 9x print contract | 44 |
| 12x print contract | 43 |
| 18x print contract | 40 |
| 24x print contract | 38 |
| E-mail Newsletter Banners – 300x250 | Flat Rate Cost |
| Philanthropy Today | |
| Primary position | $1,800 |
| Secondary position | $750 |
| This Week in Philanthropy | $500 |
* CPM stands for "cost per thousand." Banner advertising rates are based on cost per thousand ad impressions. E-mail newsletter rates are based on a flat-rate per insertion.
• Minimum Web site banner purchase is 20,000 impressions.
• For targeted Web site banner placement, add $5 to the CPM per targeting element.
• All first-time advertisers are required to prepay for their initial insertion.
• All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies.
