Banner Advertising
Strategically placed within and adjacent to our award-winning editorial content, Web banners are the perfect way to promote your products and services to our more than 150,000 unique monthly site visitors.
• Banner Placement
• Creative Specifications
• Banner Rates
• Third-Party Ad Trafficking
• Targeting Options
• Reporting
• Download Informational PDF
Banner Placement
300 x 250, and 336 x 280 Square Banners
The 300 x 250, and 336 x 280 banner positions are prominently located above-the-fold on the Philanthropy.com homepage and in the top right-hand corner on most of our editorial pages.
728 x 90 Leaderboard
The 728 x 90 leaderboard is located in the premium position at the top of the page directly below the site navigation.
The size and editorial adjacency of these banners make them an ideal way for you to promote your organization to Chronicle readers.
Creative Specifications
|
Creative Size |
Accepted File Formats |
Size |
Rich Media Size |
Animation Length |
Looping |
Cost |
|
300 x 250 |
.swf, .jpeg, .gif, animated .gif |
20K |
30K |
:15 |
3 |
$50 CPM* |
|
336 x 280 |
.swf, .jpeg, .gif, animated .gif |
20K |
30K |
:15 |
3 |
$50 CPM* |
|
728 x 90 |
.swf, .jpeg, .gif, animated .gif |
20K |
30K |
:15 |
3 |
$50 CPM* |
| * These rates apply to advertising for commercial products and services. Contract advertiser and volume discounts are also available. Minimum purchase is 20,000 impressions. | ||||||
Rich Media
• Default creative must be submitted with all rich media files.
• Audio/Video: User initiated (on-click) only ad must display visual “stop” or “pause” button
• Frames per second (FPS): flash ads may not exceed 18 FPS. 12 FPS preferred.
• Prior to submission, creative should be tested for stability across all user platforms.
Creative deadline:
• 5 business days prior to launch date for standard banner campaigns.
• 10 business days prior to launch date for rich media campaigns.
Targeting Options
Using DoubleClick's DART technology, advertisers can target their desired audience by editorial section, country, state, ZIP code, area code, top-level and second-level domains, operating system, Internet service provider, and browser type.
Ad Trafficking
Chronicle-trafficked ads
If The Chronicle will be trafficking the banner ad, advertiser must submit the image file (.jpeg, .gif, or animated .gif) along with a live click-through URL.
Third-party ad trafficking
We gladly accept tags from third-party ad servers. The Chronicle is a DoubleClick DART site.
• If trafficked through DoubleClick: Tags trafficked through DoubleClick must be formatted as internal redirects. Images may be .jpeg, .gif, or animated .gif.
• If trafficked through a third-party ad server other than DoubleClick: Tags trafficked through a third-party ad server other than DoubleClick must be formatted as standard redirects.
Reporting
At the beginning of each banner-advertising campaign, advertisers are sent a user name and password for access to the DoubleClick DART system so they can monitor the progress of their campaign. Campaign-performance statistics can be viewed by day, by creative unit, and by all targeting criteria. Reports can be downloaded from DoubleClick and used in most spreadsheet programs.
Click-Tracking Instructions for Rich Media Creative
Ad production cannot guarantee that click-through data will be tracked for all third-party served rich media technologies. To track clicks for ads created in Flash 6, assign the following ActionScript code to the button in the Flash file:
on (release) {
getURL(_level0.clickTag,"_blank");
}
