Nonprofits are testing their online approaches carefully, coordinating them with direct-mail and other efforts, and hiring experts dedicated to Internet fundraising.
Explore Data from the Survey
Our searchable table shows online-giving figures for 1999 through 2013.
Internet giving grew by roughly 13 percent last year, according to a Chronicle survey of 100 of the largest nonprofits.
Ideas and Advice
A three-person unit tests and refines the group's email and social-networking formats.
A growing number of groups are creating fundraising platforms that make it easy for people to attract donations from friends, relatives, and colleagues.
A museum learned that most people don't use smartphones to support an exhibit, while the Salvation Army persuaded lots of people to give that way after a disaster.
Inside the Data
Hear to Heart International raised 73.5 percent of its online gifts from donors who gave on a regular basis.
About 14 percent of all online gifts to the Heritage Foundation and Memorial Sloan Kettering Cancer Center were made with mobile devices.
About the Survey
All of the organizations in the Philanthropy 400 received questionnaires, and of those, 100 sent us their data.
From the 2013 Survey
Donations to nonprofits of all sizes grew by 14 percent last year, according to two new studies by The Chronicle.
- The State of Online Giving
- Surge of Year-End Appeals Could Soon Suppress Online Giving
- Why Weekend Appeals Work for Some Charities
- Morning Isn’t Always Best for Appeals