For Charities Seeking to Boost Their Online Giving, It’s Game On

Nonprofits add gaming element to fundraising

Giving donors interactive and fun activities has proved a boon to donations, but some experts warn nonprofits to avoid too many gimmicks that distract supporters. Premium Link

Online Fund-Raising Survey

A bicyclist for a National Multiple Sclerosis Society fund raising event.

The National Multiple Sclerosis Society rolled to a $73.5-million total raised online in 2010, and most other big charities say Internet fund raising is stronger in 2011 than it was a year ago, according to a new Chronicle survey.

More: Online Fund-Raising Strategies That Beat the Bad Economy

Online Fund Raising Discussions