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Unleashing the Power of Mothers and Blogs to Push Good Causes
Jennifer James has built a network of 1,000 mothers who write about health, education, hunger, and other causes as a way to raise money and get attention for charities.
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Why Charities Should Use More Kinds of Social Media
Don’t limit your organization to Facebook and Twitter. Encourage your whole staff to use a wide variety of social-media sites.
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How Charities Stifle Employee Passion Online
Requiring employees to keep separate personal and professional social-media accounts gets in the way of spreading the word about important nonprofit causes, says a digital...
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How Nonprofits Can Build Loyal Communities Online
Figuring out why your organization wants a strong network of supporters online is a question more nonprofits should ask, says Sarah Robinson, author of Fierce Loyalty:...
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Shrewd and Simple Approaches to Social Media
Bombarding readers with messages on lots of topics doesn't work. That's one of many tips offered by the nonprofit marketing consultant Kivi Leroux Miller.
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How #GivingTuesday Built a Powerful Network
The key to success for the giving day wasn't technology, but the way organizations—including the United Nations Foundation—worked together, says Henry Timms, the...
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Why You Need to Keep an Eye on Social Media
Fundraisers, chief executives, and others need to understand what challenges Facebook, Twitter, and other sites can bring to a nonprofit’s reputation, says Allyson Kapin,...
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Online Fundraising and the Meaning of Life
A filmmaker who raised $150,000 for a documentary about life's biggest question shares lessons about seeking money on the mass fundraising site Indiegogo.
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How Nonprofits Can Weave Stronger Networks
June Holley, an author and consultant, discusses how organizations can use social networks to connect previously overlooked supporters to their causes.
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Promoting Smart Online Conversations
The Patterson Foundation recruits experts to participate in real-time online conversations about innovations in news media and then shares the key findings with others. The...
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Keeping It Simple: What Nonprofits Can Learn From Steve Jobs
A former Apple employee describes how nonprofits can create a culture of simplicity much like the one that guided the founder of one of the world's most successful...
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How Businesses Raise Money for Charity on Social Networks
A bank in Maine worked with six nonprofits to spread the word about a cause-marketing effort.
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Using Pinterest to Raise Money: One Charity's Experiment
Ian Haisley, director of online strategy at Opportunity International, discusses a Mother's Day fundraising campaign based on an online quilt board inspired by Pinterest.
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How and Why Causes Gain Momentum Online
Learn how social media have helped fuel large-scale public displays such as protests sparked by the death of Trayvon Martin.
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Building Better Nonprofit Blogs
Britt Bravo, a communications consultant, explains why blogs still play an important role in attracting supporters and sharing information—and shows nonprofits how to make...
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The Power of Stories in Social Change
Mark Horvath, founder of InvisiblePeople.tv, discusses how nonprofits with few resources can use video and other tools to spread the word about their work and the people they...
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Listening to Donors on Facebook
The charity Epic Change, which supports activists worldwide, says its best ideas evolve from a "super-secret Facebook group" made up of its most hard-core fans.
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What Nonprofits Can Learn From Occupy Wall Street
Foundations and other nonprofits can test whether they are truly open by comparing themselves to the rapidly spreading social movement.
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How to Seek Volunteers Using Social Networks
Social networks help charities recruit volunteers and give them a way to spread the word about the charities they help.
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How Foundations Can Support Online Movements
Two grant makers explain how foundations can advance their missions and the charities they support by relying on social networks.
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Should Nonprofits Dive In to Google+?
Beth Kanter, co-author of The Networked Nonprofit, discusses whether nonprofits should begin investing time in the new Google+ social network.
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Escaping the Filter Bubble: Lessons for Nonprofits
Eli Pariser, author of The Filter Bubble: What the Internet Is Hiding From You, talks about the challenges nonprofits face in getting attention online.
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How Small Groups Can Put Social Networks to Use
In our most recent edition of Social Good, host Allison Fine talks with two social-media managers at small groups about the best ways for organizations with limited resources...
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The Connection Between Groupon and Charity
Patty Huber, of the popular coupon Web site Groupon, discusses how the site is using its platform to help raise money for and awareness about nonprofits.
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Social Media From the Philanthropist's Perspective
Much of the discussion around social media lately has focused on its usefulness to nonprofits, especially fund raisers. This podcast delves into the viewpoint from the...
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Podcast

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Managing

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Technology Guide 2013


