The Chronicle of Philanthropy | Social Good http://philanthropy.com/section/Social-Good/365/ Sun, 20 Apr 2014 22:00:16 EDT <![CDATA[How Nonprofits Use Crowdfunding to Attract Support of All Kinds]]> http://philanthropy.com/article/article-content/145893/ http://philanthropy.com/article/How-Nonprofits-Use/145893/ Founders of two crowdfunding platforms say groups use the method to raise money not only from individuals but also from businesses—and to bring in volunteers.

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Thu, 17 Apr 2014 10:16:00 EDT
<![CDATA[How to Use Social Media to Connect With Older Supporters]]> http://philanthropy.com/article/article-content/145371/ http://philanthropy.com/article/How-to-Use-Social-Media-to/145371/ Alejandra Owens, who works on digital strategy at AARP, shares tips on how to reach people over age 50.

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Fri, 28 Mar 2014 09:48:00 EDT
<![CDATA[As Facebook Grows Up, Nonprofits Need a New Approach]]> http://philanthropy.com/article/article-content/144831/ http://philanthropy.com/article/As-Facebook-Grows-Up/144831/ A digital-marketing expert details how Facebook's increased focus on pleasing shareholders should influence a charity's social-networking strategies.

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Thu, 27 Feb 2014 14:49:00 EST
<![CDATA[Using Humor to Spark a Candid Conversation About Nonprofits]]> http://philanthropy.com/article/article-content/143835/ http://philanthropy.com/article/Using-Humor-to-Spark-a-Candid/143835/ Leah Neaderthal’s blog When You Work at a Nonprofit spotlights funny images drawn from popular culture to call attention to the excitement and frustrations of the nonprofit world.

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Thu, 09 Jan 2014 01:17:00 EST
<![CDATA[How to Go Mobile With Appeals]]> http://philanthropy.com/article/article-content/143271/ http://philanthropy.com/article/How-to-Go-Mobile-With-Appeals/143271/ New approaches make it easy to seek donations on smartphones and tablets without spending a lot of money.

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Wed, 27 Nov 2013 14:05:00 EST
<![CDATA[How Big Data Are Changing Philanthropy]]> http://philanthropy.com/article/article-content/142255/ http://philanthropy.com/article/How-Big-Data-Are-Changing/142255/ Bradford K. Smith, president of the Foundation Center, explains how sharing information can help grant makers better solve problems.

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Tue, 15 Oct 2013 10:05:00 EDT
<![CDATA[Peter Buffett Takes to Twitter to Reshape Philanthropy]]> http://philanthropy.com/article/article-content/141671/ http://philanthropy.com/article/Peter-Buffett-Takes-to-Twitter/141671/ The composer, musician, and son of Warren Buffett talks about what led to his controversial New York Times opinion piece.

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Thu, 19 Sep 2013 09:24:00 EDT
<![CDATA[How Philanthropic Contests Can Spur Innovation]]> http://philanthropy.com/article/article-content/141099/ http://philanthropy.com/article/How-Philanthropic-Contests-Can/141099/ Contests can help foundations step out of their comfort zone and find programs they might not otherwise discover, says one expert.

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Thu, 15 Aug 2013 09:26:00 EDT
<![CDATA[How to Use Social Media to Rally Supporters]]> http://philanthropy.com/article/article-content/140491/ http://philanthropy.com/article/How-to-Use-Social-Media-to/140491/ Learn the behind-the-scenes lessons from a social-media campaign that helped a Texas lawmaker derail an anti-abortion bill.

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Thu, 25 Jul 2013 12:31:00 EDT
<![CDATA[Can Nonprofits Benefit From Virtual Currency?]]> http://philanthropy.com/article/article-content/139625/ http://philanthropy.com/article/Can-Nonprofits-Benefit-From/139625/ Bitcoins have sparked intrigue and controversy in the business and technology worlds. But can they provide a new way to help donors and charities make secure transactions online?

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Thu, 06 Jun 2013 18:28:00 EDT
<![CDATA[Unleashing the Power of Mothers and Blogs to Push Good Causes]]> http://philanthropy.com/article/article-content/138891/ http://philanthropy.com/article/Unleashing-the-Power-of/138891/ Jennifer James has built a network of 1,000 mothers who write about health, education, hunger, and other causes as a way to raise money and get attention for charities.

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Thu, 09 May 2013 10:14:00 EDT
<![CDATA[Why Charities Should Use More Kinds of Social Media]]> http://philanthropy.com/article/article-content/138221/ http://philanthropy.com/article/Why-Charities-Should-Use-More/138221/ Don’t limit your organization to Facebook and Twitter. Encourage your whole staff to use a wide variety of social-media sites.

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Thu, 04 Apr 2013 14:42:00 EDT
<![CDATA[How Charities Stifle Employee Passion Online]]> http://philanthropy.com/article/article-content/137667/ http://philanthropy.com/article/How-Charities-Stifle-Employee/137667/ Requiring employees to keep separate personal and professional social-media accounts gets in the way of spreading the word about important nonprofit causes, says a digital strategist.

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Thu, 07 Mar 2013 00:00:00 EST
<![CDATA[How Nonprofits Can Build Loyal Communities Online]]> http://philanthropy.com/article/article-content/137297/ http://philanthropy.com/article/How-Nonprofits-Can-Build-Loyal/137297/ Figuring out why your organization wants a strong network of supporters online is a question more nonprofits should ask, says Sarah Robinson, author of Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities.

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Wed, 13 Feb 2013 14:01:00 EST
<![CDATA[Shrewd and Simple Approaches to Social Media]]> http://philanthropy.com/article/article-content/136697/ http://philanthropy.com/article/ShrewdSimple-Approaches/136697/ Bombarding readers with messages on lots of topics doesn't work. That's one of many tips offered by the nonprofit marketing consultant Kivi Leroux Miller.

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Wed, 23 Jan 2013 13:38:00 EST
<![CDATA[How #GivingTuesday Built a Powerful Network]]> http://philanthropy.com/article/article-content/136231/ http://philanthropy.com/article/How-GivingTuesday-Built-a/136231/ The key to success for the giving day wasn't technology, but the way organizations—including the United Nations Foundation—worked together, says Henry Timms, the nonprofit leader who devised the idea.

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Wed, 12 Dec 2012 00:00:00 EST
<![CDATA[Why You Need to Keep an Eye on Social Media]]> http://philanthropy.com/article/article-content/135752/ http://philanthropy.com/article/Why-You-Need-to-Keep-an-Eye-on/135752/ Fundraisers, chief executives, and others need to understand what challenges Facebook, Twitter, and other sites can bring to a nonprofit’s reputation, says Allyson Kapin, founder of Women Who Tech.

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Wed, 14 Nov 2012 00:00:00 EST
<![CDATA[Online Fundraising and the Meaning of Life]]> http://philanthropy.com/article/article-content/134910/ http://philanthropy.com/article/Online-Fundraisingthe/134910/ A filmmaker who raised $150,000 for a documentary about life's biggest question shares lessons about seeking money on the mass fundraising site Indiegogo.

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Mon, 08 Oct 2012 11:36:00 EDT
<![CDATA[How Nonprofits Can Weave Stronger Networks]]> http://philanthropy.com/article/article-content/134130/ http://philanthropy.com/article/How-Nonprofits-Can-Weave/134130/ June Holley, an author and consultant, discusses how organizations can use social networks to connect previously overlooked supporters to their causes.

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Tue, 04 Sep 2012 15:34:00 EDT
<![CDATA[Promoting Smart Online Conversations]]> http://philanthropy.com/article/article-content/133375/ http://philanthropy.com/article/Promoting-Smart-Online/133375/ The Patterson Foundation recruits experts to participate in real-time online conversations about innovations in news media and then shares the key findings with others. The approach avoids the mudslinging that happens when forums are open to everyone.

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Mon, 06 Aug 2012 00:00:00 EDT
<![CDATA[Keeping It Simple: What Nonprofits Can Learn From Steve Jobs]]> http://philanthropy.com/article/article-content/132727/ http://philanthropy.com/article/Keeping-It-Simple-What/132727/ A former Apple employee describes how nonprofits can create a culture of simplicity much like the one that guided the founder of one of the world's most successful companies.

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Thu, 05 Jul 2012 09:00:00 EDT
<![CDATA[How Businesses Raise Money for Charity on Social Networks]]> http://philanthropy.com/article/article-content/132141/ http://philanthropy.com/article/How-Businesses-Raise-Money-for/132141/ A bank in Maine worked with six nonprofits to spread the word about a cause-marketing effort.

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Tue, 05 Jun 2012 17:08:00 EDT
<![CDATA[Using Pinterest to Raise Money: One Charity's Experiment]]> http://philanthropy.com/article/article-content/131766/ http://philanthropy.com/article/Using-Pinterest-to-Raise/131766/ Ian Haisley, director of online strategy at Opportunity International, discusses a Mother's Day fundraising campaign based on an online quilt board inspired by Pinterest.

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Wed, 02 May 2012 12:06:00 EDT
<![CDATA[How and Why Causes Gain Momentum Online]]> http://philanthropy.com/article/article-content/131440/ http://philanthropy.com/article/HowWhy-Causes-Gain/131440/ Learn how social media have helped fuel large-scale public displays such as protests sparked by the death of Trayvon Martin.

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Thu, 05 Apr 2012 12:43:00 EDT
<![CDATA[Building Better Nonprofit Blogs]]> http://philanthropy.com/article/article-content/131134/ http://philanthropy.com/article/Building-Better-Nonprofit/131134/ Britt Bravo, a communications consultant, explains why blogs still play an important role in attracting supporters and sharing information—and shows nonprofits how to make them fresh and exciting.

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Fri, 09 Mar 2012 11:53:00 EST
<![CDATA[The Power of Stories in Social Change]]> http://philanthropy.com/article/article-content/130671/ http://philanthropy.com/article/The-Power-of-Stories-in-Social/130671/ Mark Horvath, founder of InvisiblePeople.tv, discusses how nonprofits with few resources can use video and other tools to spread the word about their work and the people they serve. He is joined by Michael Margolis, a consultant who advises nonprofits on sharing stories.

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Fri, 03 Feb 2012 12:06:00 EST