Social Media
Big Charities Gear Up to Use Social Media to Raise Money
Only one big nonprofit has raised more than $1-million through social networks, a Chronicle survey finds, but dozens are experimenting with ways to seek donations.
2011 Social Media Survey
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Disease Charity Motivates Supporters on Facebook
The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.
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Social-Media Campaign Honors Mothers—and Draws Aid for Female Activists
The charity Epic Change's campaign provided a memorable and creative way to celebrate a holiday and raise money.
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Nature Conservancy Emphasizes Relationships, Online and Off
The organization uses social media to arrange in-person events, such as picnics held around the world on Earth Day.
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A Celebrity’s Boost on Twitter Aids Atlanta Hospital
People who followed a professional golfer's tweets were given a chance to win prizes if they made a gift to support health care for children.
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Online Board Game and Other Features Aid March of Dimes on Facebook
The March of Dimes added a competitive and fun element to fund raising by creating its own Facebook application.
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A Massage Chain Rewards Social-Network Activity
A California food bank earned money every time a follower spread the word about its work on Facebook, Twitter, and elsewhere.
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Pet Contest Raises Big Money on Facebook
The Humane Society of the United States recruits donors by urging them to participate in an online contest to spotlight their animals.
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A Contest Raises a Charity’s Profile
After an advocacy charity started an ambitious drive to seek Facebook followers, it was able to respond fast to an offer from the comedian Ellen DeGeneres to participate in a...
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Aid Group Raises Money With Online-Game Tie-In
Direct Relief International used a Facebook game to spur supporters to "buy" imaginary items and finance relief work.
Social Philanthropy
View more >>Recent News
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Social-Media Success for Non-Sexy Causes
Notes and Resources from the January 26, 2012 Webinar
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The Faces Behind the Twitter Handles
Meet the personalities behind some of the nonprofit world's best social-media machines.
- Social Media Aid Efforts to Help Haiti Earthquake Victims
- Few Charities Have Social-Media Policies
- Social-Media Policies Help Charity Workers Navigate a New World
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Social-Media Contests Bring In Donations and Enthusiastic Supporters
- Autism Charity Takes Top Prize in Chronicle TV Contest
- Community Funds' Online 'Town Squares' Link Charities and Donors
Social Good: A Chronicle Podcast About Social Media
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The Power of Stories in Social Change
Mark Horvath, founder of InvisiblePeople.tv, discusses how nonprofits with few resources can use video and other tools to spread the word about their work and the people they...
Opinion
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Social Media Are No Longer Optional
Everyone who works at nonprofits needs to be involved in social-network outreach, says a nonprofit consultant.
Advice from the Experts
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How Your Nonprofit Can Use Google+
Read the transcript of a live discussion about how your nonprofit can use the new social network to further its mission.
- How Charities of All Sizes Can Get Corporate Marketing Help
- Crafting Social-Media Policies to Guide Employees
- How Nonprofits Can Keep Their Edge in the Digital Era
- Creating Messages That Inspire Social Change
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