The Chronicle of Philanthropy | Social Media

How Fundraisers Can Get More Out of LinkedIn

Thu, 18 Apr 2013 15:57:00 EDT

Nonprofits can monitor groups that care about their cause and find potential donors and board members through the network.

Inside the Human Rights Campaign's Social-Media Success

Mon, 08 Apr 2013 05:39:00 EDT

The group altered its logo, let users customize it, and paid for ads that showed up on smartphones near the Supreme Court building during same-sex-marriage hearings.

Planned Parenthood’s Social-Media Magic

Sun, 27 May 2012 13:00:00 EDT

The organization has found itself well prepared to respond immediately to controversies thanks to an improved strategy for advocacy efforts.

Social-Media Success for Non-Sexy Causes

Thu, 26 Jan 2012 11:49:00 EST

Notes and Resources from the January 26, 2012 Webinar

Big Charities Gear Up to Use Social Media to Raise Money

Sun, 21 Aug 2011 13:00:00 EDT

Only one big nonprofit has raised more than $1-million through social networks, a Chronicle survey finds, but dozens are experimenting with ways to seek donations.

A Contest Raises a Charity’s Profile

Sun, 21 Aug 2011 13:00:00 EDT

After an advocacy charity started an ambitious drive to seek Facebook followers, it was able to respond fast to an offer from the comedian Ellen DeGeneres to participate in a text-message campaign.

International Group Gives Supporters a Chance to Honor Their Mothers

Sun, 21 Aug 2011 13:00:00 EDT

The charity Epic Change's campaign provided a memorable and creative way to celebrate a holiday and raise money.

Pet Contest Raises Big Money on Facebook

Sun, 21 Aug 2011 13:00:00 EDT

The Humane Society of the United States recruits donors by urging them to participate in an online contest to spotlight their animals.

Online Board Game and Other Features Aid March of Dimes on Facebook

Sun, 21 Aug 2011 13:00:00 EDT

The March of Dimes added a competitive and fun element to fund raising by creating its own Facebook application.

Disease Charity Motivates Supporters on Facebook

Sun, 21 Aug 2011 13:00:00 EDT

The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.

Nature Conservancy Emphasizes Relationships, Online and Off

Sun, 21 Aug 2011 13:00:00 EDT

The organization uses social media to arrange in-person events, such as picnics held around the world on Earth Day.

A Celebrity’s Boost on Twitter Aids Atlanta Hospital

Sun, 21 Aug 2011 13:00:00 EDT

People who followed a professional golfer's tweets were given a chance to win prizes if they made a gift to support health care for children.

A Massage Chain Rewards Social-Network Activity

Sun, 21 Aug 2011 13:00:00 EDT

A California food bank earned money every time a follower spread the word about its work on Facebook, Twitter, and elsewhere.

Aid Group Raises Money With Online-Game Tie-In

Sun, 21 Aug 2011 13:00:00 EDT

Direct Relief International used a Facebook game to spur supporters to "buy" imaginary items and finance relief work.

Group-Buying Site Matches Campaign Donations

Sun, 21 Aug 2011 13:00:00 EDT

The SickKids Foundation, in Toronto, raised $60,000 by participating in a drive with a company that offers online discounts.

As Fund Raising on Social Networks Grows, So Does Concern About Fraud

Sun, 20 Mar 2011 13:00:00 EDT

State regulators are considering how to make sure donors do not get caught in scams when they give in response to online appeals.

The Faces Behind the Twitter Handles

Tue, 02 Nov 2010 17:42:00 EDT

Meet the personalities behind some of the nonprofit world's best social-media machines.

Social-Media Managers Help Charities Spin a Web of Support

Sun, 31 Oct 2010 14:00:00 EDT

Charities are creating a new type of job -- hiring people who spend all day working on online social networks as a way to reach out to a wired generation of donors.

Social Media Aid Efforts to Help Haiti Earthquake Victims

Fri, 15 Jan 2010 12:28:00 EST

Instant tools raising millions for relief agencies.

Few Charities Have Social-Media Policies

Wed, 06 Jan 2010 18:00:00 EST

Only one in five charities has a policy to govern social-networking, a Chronicle poll has found.

Social-Media Policies Help Charity Workers Navigate a New World

Wed, 06 Jan 2010 18:00:00 EST

As more and more charity workers use online social networks like Twitter and Facebook, charities are considering whether to create policies to guide how employees use the networks.

Shaping Social-Network Policies: Useful Resources

Wed, 06 Jan 2010 18:00:00 EST

Resources to help charities craft social-network policies

Social-Media Contests Bring In Donations and Enthusiastic Supporters

Thu, 10 Dec 2009 00:00:00 EST

Autism Charity Takes Top Prize in Chronicle TV Contest

Wed, 04 Nov 2009 14:22:12 EST

Autism charity takes top prize in Chronicle television contest

Community Funds' Online 'Town Squares' Link Charities and Donors

Thu, 29 Oct 2009 00:00:00 EDT

Charity Raises Money for Small Loans to Help Overseas Students

Thu, 01 Oct 2009 00:00:00 EDT