The Chronicle of Philanthropy | Social Media http://philanthropy.com/section/Social-Media/374/ Mon, 01 Sep 2014 09:04:16 EDT <![CDATA[Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists]]> http://philanthropy.com/article/article-content/148235/ http://philanthropy.com/article/Oh-Snap-A-Q-A-With/148235/ The organization is seeing high open rates and conversions with the app that lets users send ephemeral messages.

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Thu, 07 Aug 2014 00:00:00 EDT
<![CDATA[Mass Shooting Galvanizes Advocates for Women]]> http://philanthropy.com/article/article-content/146849/ http://philanthropy.com/article/Mass-Shooting-Galvanizes/146849/ As public discussion about the crisis swells on social media, nonprofits are using it as a chance to draw more attention to efforts to curb violence against women.

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Thu, 29 May 2014 16:40:00 EDT
<![CDATA[Nonprofit World Joins Twitter Discussion About Women After Calif. Shootings]]> http://philanthropy.com/article/article-content/146801/ http://philanthropy.com/article/Nonprofit-World-Joins-Twitter/146801/ Organizations, donors, staffs, and board members have joined the conversation following last week's mass shooting.

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Wed, 28 May 2014 12:58:00 EDT
<![CDATA[Charity Recognized for Social-Media Work]]> http://philanthropy.com/article/article-content/146065/ http://philanthropy.com/article/Charity-Recognized-for/146065/ The Nature Conservancy won the “Best Charity” title at the Shorty Awards, which honor outstanding efforts on Twitter and other social networks.

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Sun, 20 Apr 2014 22:30:00 EDT
<![CDATA[Craigslist Founder and Philanthropist Shares Social-Media Strategies]]> http://philanthropy.com/article/article-content/145909/ http://philanthropy.com/article/Craigslist-Founder-and/145909/ Craig Newmark, the founder of Craigslist and philanthropy-focused blog CraigConnects, suggests emailing supporters the links to your social-media posts so that they can easily reshare.

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Fri, 18 Apr 2014 10:12:00 EDT
<![CDATA[SXSW Interactive Honors 10 People Who Use Technology for Social Good]]> http://philanthropy.com/article/article-content/144855/ http://philanthropy.com/article/SXSW-Interactive-Honors-10/144855/ Among the winners are one who helps artisans in Africa sell their products online and another that helps students pay their student-loan debts by working at nonprofits.

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Mon, 24 Feb 2014 08:00:00 EST
<![CDATA[LinkedIn Lists Opportunities for Skilled Volunteers]]> http://philanthropy.com/article/article-content/144657/ http://philanthropy.com/article/LinkedIn-Lists-Opportunities/144657/ The social network has created a new Volunteer Marketplace, which features service opportunities offered by BoardSource, Taproot Foundation, VolunteerMatch, and other organizations that aggregate such positions.

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Sun, 09 Feb 2014 19:00:00 EST
<![CDATA[How to Pick the Best Outlets for Reaching a Charity’s Goals]]> http://philanthropy.com/article/article-content/144599/ http://philanthropy.com/article/How-to-Pick-the-Best-Outlets/144599/ Twitter reaches influencers and minorities, while Pinterest is best for attracting women and Facebook is great for reaching baby boomers, experts say.

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Sun, 09 Feb 2014 19:00:00 EST
<![CDATA[Choose the Social-Media Networks That Fit Your Charity’s Goals]]> http://philanthropy.com/article/article-content/144597/ http://philanthropy.com/article/Choose-the-Social-Media/144597/ Knowing who uses what platforms and for what purposes can make outreach to supporters much more efficient.

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Sun, 09 Feb 2014 19:00:00 EST
<![CDATA[Using Short Social-Media Videos to Spread Your Message]]> http://philanthropy.com/article/article-content/142851/ http://philanthropy.com/article/Using-Short-Social-Media/142851/ Two experts share their tips for using apps like Vine and Instagram to tell stories about charitable causes.

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Thu, 07 Nov 2013 00:00:00 EST
<![CDATA[Social Media Innovation: See the Winners of Our Six-Second Appeal Competition]]> http://philanthropy.com/article/article-content/142371/ http://philanthropy.com/article/Social-Media-Innovation-See/142371/ See who won The Chronicle's contest of nonprofit videos created with the Vine app.

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Mon, 21 Oct 2013 09:00:00 EDT
<![CDATA[Causes Starts Social Network Focused on Charitable Passions]]> http://philanthropy.com/article/article-content/141847/ http://philanthropy.com/article/Causes-Starts-Social-Network/141847/ The company, which began as a Facebook application for donating money to charity, has transformed itself into a full-fledged social network.

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Tue, 24 Sep 2013 00:00:00 EDT
<![CDATA[Video: Young Donors Discuss How Nonprofits Use Social Media]]> http://philanthropy.com/article/article-content/141345/ http://philanthropy.com/article/Video-Young-Donors-Discuss/141345/ Young donors say they like information about organizations, photos, and a chance to be part of a conversation.

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Thu, 12 Sep 2013 09:35:00 EDT
<![CDATA[After Gay-Marriage Ruling, Charities Take to Social Media]]> http://philanthropy.com/article/article-content/140031/ http://philanthropy.com/article/After-Gay-Marriage-Ruling/140031/ Organizations on both sides of the debate reacted to the Supreme Court decision to strike down the Defense of Marriage Act.

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Wed, 26 Jun 2013 13:24:00 EDT
<![CDATA[How Fundraisers Can Get More Out of LinkedIn]]> http://philanthropy.com/article/article-content/138639/ http://philanthropy.com/article/How-Fundraisers-Can-Get-More/138639/ Nonprofits can monitor groups that care about their cause and find potential donors and board members through the network.

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Thu, 18 Apr 2013 15:57:00 EDT
<![CDATA[Inside the Human Rights Campaign's Social-Media Success]]> http://philanthropy.com/article/article-content/138423/ http://philanthropy.com/article/Inside-the-Human-Rights/138423/ The group altered its logo, let users customize it, and paid for ads that showed up on smartphones near the Supreme Court building during same-sex-marriage hearings.

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Mon, 08 Apr 2013 05:39:00 EDT
<![CDATA[Planned Parenthood’s Social-Media Magic]]> http://philanthropy.com/article/article-content/131981/ http://philanthropy.com/article/Planned-Parenthood-s/131981/ The organization has found itself well prepared to respond immediately to controversies thanks to an improved strategy for advocacy efforts.

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Sun, 27 May 2012 13:00:00 EDT
<![CDATA[Social-Media Success for Non-Sexy Causes]]> http://philanthropy.com/article/article-content/130458/ http://philanthropy.com/article/Social-Media-Success-for/130458/ Notes and Resources from the January 26, 2012 Webinar

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Thu, 26 Jan 2012 11:49:00 EST
<![CDATA[Big Charities Gear Up to Use Social Media to Raise Money]]> http://philanthropy.com/article/article-content/128741/ http://philanthropy.com/article/Big-Charities-Gear-Up-to-Use/128741/ Only one big nonprofit has raised more than $1-million through social networks, a Chronicle survey finds, but dozens are experimenting with ways to seek donations.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[A Contest Raises a Charity’s Profile]]> http://philanthropy.com/article/article-content/128737/ http://philanthropy.com/article/A-Contest-Raises-a-Charity-s/128737/ After an advocacy charity started an ambitious drive to seek Facebook followers, it was able to respond fast to an offer from the comedian Ellen DeGeneres to participate in a text-message campaign.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[International Group Gives Supporters a Chance to Honor Their Mothers]]> http://philanthropy.com/article/article-content/128740/ http://philanthropy.com/article/International-Group-Gives/128740/ The charity Epic Change's campaign provided a memorable and creative way to celebrate a holiday and raise money.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[Pet Contest Raises Big Money on Facebook]]> http://philanthropy.com/article/article-content/128734/ http://philanthropy.com/article/Pet-Contest-Raises-Big-Money/128734/ The Humane Society of the United States recruits donors by urging them to participate in an online contest to spotlight their animals.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[Online Board Game and Other Features Aid March of Dimes on Facebook]]> http://philanthropy.com/article/article-content/128747/ http://philanthropy.com/article/Online-Board-GameOther/128747/ The March of Dimes added a competitive and fun element to fund raising by creating its own Facebook application.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[Disease Charity Motivates Supporters on Facebook]]> http://philanthropy.com/article/article-content/128743/ http://philanthropy.com/article/Disease-Charity-Motivates/128743/ The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[Nature Conservancy Emphasizes Relationships, Online and Off]]> http://philanthropy.com/article/article-content/128751/ http://philanthropy.com/article/Nature-Conservancy-Emphasizes/128751/ The organization uses social media to arrange in-person events, such as picnics held around the world on Earth Day.

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Sun, 21 Aug 2011 13:00:00 EDT
<![CDATA[A Celebrity’s Boost on Twitter Aids Atlanta Hospital]]> http://philanthropy.com/article/article-content/128738/ http://philanthropy.com/article/A-Celebrity-s-Boost-on/128738/ People who followed a professional golfer's tweets were given a chance to win prizes if they made a gift to support health care for children.

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Sun, 21 Aug 2011 13:00:00 EDT