The best marketing programs are strategically driven, thoughtfully and artfully – constructed, and carefully coordinated to satisfy well-defined objectives.
Our work begins by helping you define and shape your overall marketing strategy:

• What are the goals of your marketing program?
• What messages work best to communicate the strength and value of your mission?
• Who among your base of donors represents the best potential audience – that is, those most likely to respond?
• How do you identify prospects whom you haven’t targeted before?

PG Calc lead generation tools include:

• GiftCalcs - a web-based calculator that provides deduction calculations for all planned gift types
• GiftStory -multi-media presentations to educate your prospects on gift plan alternatives
• GiftGuide - interactive web tools that support online interactions with your potential donors
• BatchCalcs - an automated way to make your planned giving mailings more effective by including personalized calculations

At PG Calc, we are strong proponents of direct marketing activities of various kinds because unlike more broad-based marketing techniques, direct marketing allows you to target specific prospects directly.
 
Our deliverables in this area include:  

• Guidance on the effective use of direct marketing tools
• Establishment of goals based on realistic metrics
• Mailing list development
• Copy development for any number of direct marketing efforts, including newsletters, emails, and more

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