Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.

How does one know where to begin?

During this 60-minute webinar, The Chronicle of Philanthropy and leading nonprofit experts will discuss how to measure the return on social-media investments. Attendees will learn how to do more than just count friends and followers. We’ll explore how to identify what data is available and how to collect and analyze these numbers so that you can make smart decisions about your social-media strategies. You’ll learn low-cost ways to increase efficiency in a time of heavy workloads.

Beth Kanter, co-author of the new book Measuring the Networked Nonprofit, will provide you with case studies of how nonprofits large and small measure the results of their social-media campaigns. She’ll explain how to determine the value of online social interactions, how to test the appeal of your messages, and how to use these measures to nimbly adjust your online approaches.

Danielle Brigida, manager of social media at the National Wildlife Federation, will show you step by step how her organization has developed social-media measures that inform everyone  at the nonprofit, including its chief executive, about what’s working―and what isn’t―with its social-media strategy.