Thirty-five days of nonstop outreach online are helping one charity raise money at year's end.
Volunteers of America Chesapeake's "5 Weeks of Giving" campaign aims to do something new for its supporters each day. For instance, on “Text Tuesday” it urges donors to donate $10 by sending a text message.
Other themed days include:
* “Motivation Monday,” when the charity features an inspirational quote on its Web site and social networks.
* “Wednesday’s Word,” when the charity spotlights on its site one of its values (caring, respect, faith, quality, and trust).
* “Thank You Thursday," to highlight one big donor on social-media networks and e-mails.
* “Fun Friday,” a time to offer details on ways to help the charity, such as hosting drives to collect books for needy people or volunteering to serve a meal at one of the nonprofit's homeless shelters.
On Saturdays, the Volunteers of America affiliate checks in with the charity's supporters on Facebook and Twitter, often promoting conversation about programs or events where people can volunteer or donate.
On Sunday mornings, the charity posts inspirational tweets and Facebook messages from the affiliate's chaplain.
In addition to promoting giving and volunteering on Twitter and Facebook, the charity is chronicling all of the efforts during the five weeks of giving at its blog.
So far the campaign is on track to perform well, the charity says. The effort ends January 6 with a goal of raising $100,000; it is already 25 percent of the way there.
Send an e-mail to Raymund Flandez.