News and analysis
August 19, 2012

Charities Retool Their Web Sites as More Supporters Go Mobile


Operation Smile got serious about its mobile presence when it began to see a steep decline in activity on its Web site.

The Humane Society of the United States is racing to keep up with supporters who visit its Web site while on the go.

In 2010, people who visited the charity’s Web site via smartphones and tablets accounted for just 4.5 percent of all of the nonprofit...

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