Anna Maria Chávez, chief executive of the Girl Scouts of the USA, is leading the organization in celebrating its 100th anniversary this year—and looking ahead to its future.
And as she works to keep a century-old organization relevant to a new generation, Ms. Chávez says she is also focusing on working to attract new adult supporters.
"We need to raise awareness with adults around investing in girls," she says.
The organization is in a $1-billion campaign to raise money for leadership programs for girls and an effort called ToGetHerThere to raise awareness about girls' causes.
Ms. Chávez says she is an example of how investing in her organization pays off. The lessons she learned in Girl Scouts as a 10-year-old influenced her entire career.