Kindness took an early lead in one of the more creative and competitive celebrations tied to Giving Tuesday.
In a contest to see who presents the most compelling case for supporting a nonprofit, 32 groups pitched their charitable causes in an online platform created by Indiegogo, Givkwik, and the Impact Hub. The top-10 vote recipients will make their presentations to a live audience starting at 7 p.m. at the Giving Tuesday celebration in New York City.
When the final votes are tallied at midnight, the winning nonprofit will receive $5,000 and a free consultation on its use of Google Analytics.
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