The New York Public Library successfully used an online fund-raising and advocacy campaign to fight the city’s plan to slash its municipal support by $28-million this year — and now it has won back $23-million in subsidies.
Key to the library’s success was an urgent alert message that the institution used to replace what viewers typically see when they visit its main Web site.
Starting on May 6, the library encouraged online visitors to make a donation of $5 or more and to contact their city representatives to protest the cuts.
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