In this episode of Fundraising Fundamentals, two nonprofit experts share why strong digital storytelling is key to attracting donors, especially millennials.
While you can share the outcomes of your programs through data, donors feel a closer emotional connection when you share the impact of your work through the personal stories of people your group has helped.
And to make sure your stories are heard, it's important to share them through multiple channels online.
Gordon Ching, national vice president, marketing and communications at Aiesec Canada
Taylor Corrado, head of nonprofit and education marketing at HubSpot.