New research suggests that recipients of socially responsible holiday gifts, such as fair-trade products and charity donations in a person’s name, appreciate them less than the givers expect, The Wall Street Journal and New York magazine write. The gap in perception is more acute when the recipient is an acquaintance rather than a close friend of the giver, said University of Southern California business professor Lisa Cavanaugh, lead author of a recently published paper on socially responsible presents.
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