The University of Southern California announced on Sunday the public start of a seven-year effort to raise $6-billion, the largest campaign ever in higher education.
Southern Cal aims to raise half of the $6-billion for its endowment, which still trails the endowments of 22 other colleges, despite decades of stellar fund raising. About $1.5-billion or more will go to capital projects.
The campaign, which has already raised $1-billion in a “quiet phase,” will last until 2018. “I feel that in the long run, our endowment will be up there in the top tier,” C.L. Max Nikias, the university’s president, said in an interview. He took office just a year ago, in August 2010.
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