Even as researchers do more and more experiments designed to show how charities can best fill their coffers, some groups with a history of participating in research have turned their backs on science.
Smile Train, an organization that raises money to pay for cleft-palate surgeries in the developing world, used scientists to help it measure the effectiveness of a variety of its direct-mail pitches.
Findings from those studies showed that white Americans responded most favorably to images of children with cleft palates who were also white. They also found that donors who were told that Smile Train would not solicit them again after they made a donation gave more than those who weren’t offered the same promise.
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