Old habits die hard. That’s why charities often can’t wean off tried-and-true fundraising techniques that provide reliable, if unremarkable revenues. But recently, nonprofits have begun to ask of their galas, phoneathons, and other sacred cows: Was it worth it?
After analyzing the returns on their fundraising investments, some of these nonprofits are abandoning time-honored strategies and boldly embracing new approaches. Some have even proved that short-term losses can be turned into long-term gains.
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NewsKilling Sacred Cows: Charities Ditch Longtime Fundraising Strategies and Come Out Ahead
By taking a leap of faith, these groups have increased unrestricted gifts, raised more money, and benefited in other ways. -
Advice
When Shrinking a Donor Pool Means Bigger Gifts
The National Wildlife Federation has cut back on mail solicitations as it pursues better returns from fewer supporters. -
Advice
Turning Down That Big Grant
National nonprofit Communities in Schools stepped back from restricted funding and found new strength. -
Advice
Charity Questions the Value of Its Galas
A Tennessee nonprofit slashes its rotation of special events to spend more one-on-one time with donors. -
Advice
A Bike-athon Looks at the ‘True Cost’ of Raising Money
Pelotonia takes a hard look at what is really bringing in the money and expands its merchandise line. -
Advice
A Tool to Measure the Real Success of a Fundraising Event
How to calculate the true value of your event — after deducting expenses from money raised, and accounting for new donors, major gifts, increased awareness of a cause, and more.
