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Full Schedule


How to Build a Planned Giving Program

For nonprofits new to planned giving, experts recommend starting by asking donors to designate the organization in their wills or on a life insurance policy or retirement account, and moving to more complex bequests over time. To learn how to start seeking such donations, join us for a one-hour session that will walk through the fundamentals of establishing a planned giving program.

register for this Webinar Early Bird: $75 After January 7: $96

Attracting Baby Boomer Donors

Baby boomers give more money to charities than any other age group. In fact, 43% of all donations from individuals comes from people in this generation, and these donors are more likely to volunteer than younger donors. How is your nonprofit engaging boomers? Join The Chronicle of Philanthropy and fundraising experts to gain the latest insights into the giving habits of this important pool of donors, and the most effective ways to attract them to your cause.

register for this Webinar Early Bird: $75 After January 28: $96
Grant Seeking

Write Smarter: Grant-Seeking Strategies and Time Savers

Join us for a tactical session to learn strategies for streamlining the proposal writing process. We’ll share techniques to make your writing stronger and help you craft proposals more efficiently. We’ll also show you how to strengthen your case for support and offer strategies for demonstrating impact.

register for this Webinar Early Bird: $75 After February 18: $96

Donor Relations: Making the Most of Mid-Level Donors

Mid-level donors can fall through the cracks at many nonprofits. Often these donors don’t get attention because they aren’t the responsibility of people who oversee big gifts or mass solicitations. However, overlooking these donors could be a big mistake. They are often a charity’s most loyal donors with the greatest potential to give more. To find out how to make the most of your mid-level donors, join us for a one-hour webinar that will offer sound strategies for successful stewardship of these supporters.   


Grant Seeking

Create Corporate-Nonprofit Partnerships That Thrive

Join The Chronicle of Philanthropy for a webinar that presents both the corporate and nonprofit perspectives on successful alliances between charities and companies. We’ll identify key characteristics of mutually beneficial partnerships, outline benefits to both parties, and share insights into how to develop a strong, long-term relationship with a corporate sponsor.


Get the Most Out of Your Board

Nonprofits of all sizes struggle with board dynamics, board fundraising, and leadership of this important group. This webinar session will offer tactics to help you recruit board members more strategically, better connect members to your mission, engage your board in fundraising and financial stewardship, and nurture a culture of giving. By the end of the session, participants will have a list of actionable steps they can use to strengthen board engagement at their organizations.


Effective Fundraising Appeals: Live Critiques

How effective are your fundraising appeals? Join The Chronicle of Philanthropy to learn what works best in direct-mail and e-mail fundraising appeals. Our fundraising expert will offer live critiques of audience-submitted fundraising appeals and offer insights into how to make them more compelling and produce better results.



Successful Volunteer Engagement

During this session, we will share eight ways to engage volunteers more effectively and feature case studies that illustrate the power of four of those techniques. The case studies will feature organizations of varying size with different types of volunteers. This webinar is designed for nonprofits that already rely heavily on volunteers and want to improve processes, relationships, and outcomes.



Clean Up a Messy Donor Database

Nonprofit database managers share their methods for staying on top of the endless chore of maintaining accurate information about donors.  You’ll hear real-world tips and tactics for ensuring the reliability of donor data―the foundation of all your fundraising.



How to Attract Wealthy Donors

For fundraisers who are new to major-gift cultivation or experienced development professionals looking for fresh approaches to soliciting the very wealthy, this session will share insights from veteran fundraisers. We’ll share dos and don’ts for building effective relationships with philanthropists and provide insights into the preferences of wealthy donors, in this practical one-hour session.



Year-End Campaigns: Strategies That Work

Many nonprofits raise 40% of their annual revenue during the holiday fundraising season. Join us for an online session that will offer fresh ideas for your critical year-end campaigns. We’ll share examples of approaches that worked at other nonprofits, offer tips for integrating direct-mail and online giving, and share strategies to help you plan a strong campaign to close 2016.



Build Ties with Diverse Donors

As the latest U.S. census indicates, a demographic shift is underway. Donors of 2025 and beyond will be more far more diverse. Fundraising experts warn that traditional appeals and approaches don’t always resonate with Americans of all races and ethnicities.  Yet few nonprofits have figured out how to attract diverse donors.  Join us for strategies and tactics to engage diverse donors and broaden support for your cause.



Using Sales Techniques to Improve Fundraising

Also known as cause-selling in some circles, the concept of applying sales techniques to fundraising is controversial, but it is gaining traction. This session will explain why sales techniques work for fundraisers and how to apply them to improve your results.



Build a Strong Young-Alumni Program

Join us to gain insights into the millennial mindset and get proven techniques to help you tailor your fundraising to young donors. We’ll share examples of appeals and events that engage students and recent graduates effectively, fostering long-term relationships and building active and supportive communities of alumni.


Raise Money Through Targeted Online Advertising and Marketing

Join us as we explore new options for targeting potential donors online through advertising with networks such as Google’s AdWords and Display Network, as well as social media, sponsored search, and other digital marketing tools. We’ll show you how you can use data and technology to identify and target the right demographic groups to advance your organization’s goals and reputation.



Tell a Powerful Story in Every Medium and Raise More Money

This session will identify the building blocks of a strong story and explain how nonprofits can adapt one story to the many different avenues of communication available—from various social media platforms to direct mail to email and online messaging. You’ll see how to adapt, repurpose, and properly package the same story for different communication tools and even different audiences.


Grant Seeking

Winning Grants: The Program Officer's Perspective

Join The Chronicle of Philanthropy and foundation program officers for an inside look at the characteristics of winning grant proposals. They’ll offer you a candid look at what works and what doesn’t and you’ll gain a gain a better understanding of the criteria program officers use to evaluate proposed projects.